alicia esposito

freelance writer

About

Content Strategist at G3 Communications

Country

united states

City

dover

Industry

publishing

Skill

cross channel marketing, channel marketing analysis, content creation, social media, retail, copy editing, copywriting, media analysis, media criticism, fashion, fashion writing, video podcasts, custom content creation, multi channel marketing, music, retail marketing strategies, content strategy, blogging, marketing strategy, seo, media studies, integrated marketing, e commerce, social media marketing, digital media, editorial, content development, publishing, content marketing, b2b, mobile marketing, web content, content management, digital marketing, online marketing, publications, press releases, strategy, b2b marketing, multi channel retail, editing, business to business, search engine optimization

Experience

associate editor

retail touchpoints

2011-6 - 2013-8 · 2 yrs 3 mos

marketing coordinator

arts weekly

2011-1 - 2011-5 · 5 mos

As Marketing Coordinator, I kept the vendors of the Bamboozle Festival 2011 organized and up-to-date on festival news and announcements. Daily obligations included writing compelling Q&As for thebamboozle.com, updating vendor photos, organizing event insurance forms, and setting up vendor tents. Festival weekend, I was on-call, in case any vendors had issues or complications.

senior editor

retail touchpoints

2013-8 - 2015-10 · 2 yrs 3 mos

I helped build and scale editorial processes, and expand coverage areas for Retail TouchPoints. Beyond daily reporting and feature editing, I helped manage and edit daily editorial coverage and determine the overall voice and direction of the RTP brand. I also helped developed the brand image and agenda for our inaugural Retail Innovator Awards and our Retail Innovation Confrence Topics I covered include: digital commerce/e-commerce, social media, mobility, SEO, mobile marketing, VoC (voice of the customer), shopper engagement, gamification, and augmented reality.

freelance writer

arts weekly

2011-6 - Present · 15 yrs 4 mos

Although writing is my true love, music is my passion. I grew up listening to music all day, every day, with no cultural boundaries or genre limitations. As feature writer for The Aquarian Weekly, I get to speak with mainstream artists, as well as up-and-coming bands, regarding their craft, passions, and views.

senior content strategist

g3 communications

2015-10 - 2019-2 · 3 yrs 5 mos

G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, we work with our clients to develop custom content that is on point with your messaging and optimized to drive leads and thought leadership.Through our publications, G3 has an established track record and extensive experience in demand generation and marketing services, and have helped generate more than 30,000 leads for clients over the past 12 months.We have created hundreds of E-books, white papers, webinars, case studies, executive briefs, and other forms of custom content for B2B solutions providers including Oracle, Marketo, Eloqua, SAS, FIS, Citrix, NCR, Hubspot, Salesforce, and many more. Our engagements with our clients vary from a single piece of focused content to integrated lead nurturing campaigns.