Alice Y.

Lead Product Owner @ Cox Automotive Inc.

About

Energetic and team-oriented professional with over 10 years of experience. I've worked closely with Sales, Designers, Engineering, Operations, and QA as a well seasoned Product Management leader working on consumer facing landing pages and user-friendly systems. Process oriented and detail-oriented, yet ability to view the big picture with outstanding communication skills with both local and International teams. International training, bilingual, international background, and a bubbly personality. Specialties: Product Management, Agile Development, CRM, Online Media and Advertising, Mobile Advertising, Ad Systems and Platforms, Reporting Platforms, Customer Sales Support, Cross Functional Team Leadership, Project Management, Quality Assurance, Bilingual Communications/Interpretations

Country

City

United States

Industry

Internet

Skill

Agile Methodologies, Cross-functional Team Leadership, Quality Assurance, CRM, Product Management, Web Analytics, Product Marketing, Online Advertising, Mobile Devices, User Experience, Product Development, Project Management, Digital Media, Mobile Advertising, Software Project Management, Mobile Technology, Agile Project Management, Advertising, Analytics, E-commerce

Experience

Lead Product Owner

Cox Automotive Inc.

2025-7 - Present · 1 yr 3 mos

Irvine, California, United States

Sr. Product Manager

Accurate Background

2024-3 - 2024-10 · 8 mos

Product Manager

iHerb

2021-6 - 2024-1 · 2 yrs 8 mos

Sr. Product Manager

Cylance Inc.

2015-8 - 2016-11 · 1 yr 4 mos

• Worked on the web console redesign and improving workflow by reducing user friction by thousands of clicks • Acting Scrum Master and QA manager across 4 Engineering teams to improve project delivery dates • Mentored junior PMs and provided guidance to the PM team on Engineering engagement best practices

Sr. Product Manager

NortonLifeLock

2013-11 - 2015-8 · 1 yr 10 mos

• Launched a new product portfolio, including a critical transaction alert feature which drove engagement frequency • Managed the redesign project with UX and Eng teams for mobile and web optimization

Sr. Product Manager

YP, The Real Yellow Pages®

2011-9 - 2013-5 · 1 yr 9 mos

• Created optimized consumer facing landing pages for search ad campaigns resulting in 50% improvement • Developed and launched the Local Mobile Display Ad dashboard to provide publisher performance and earnings KPIs • Developed and launched the Impressions Management tool to support forecasting by business leaders to manage budget for Local Mobile Display publishers • Designed and launched the Budget Management feature across over 5 cross-functional teams, which allows YP to simplify the management of ad request volume to meet budget targets and provide visibility to publishers • Supported consumer facing dashboard maintenance and production issues with top-tier mobile publishers

Product Manager

Kelley Blue Book

2010-7 - 2011-9 · 1 yr 3 mos

• Led digital ad product development on consumer facing KBB.com for an optimized user experience with designers and engineers in an Agile environment supporting sales of approx. $8MM in 6 months • Implemented a process for tracking ad product planning and development, improving coordination and communication between Marketing, Development, and Product Support teams

Product Manager

Yahoo

2005-6 - 2009-2 · 3 yrs 9 mos

• Managed production of pre-sales systems to over 1,500 users across US and international regions which resulted in improved order creation efficiency • Led the complete product lifecycle for an optimized display inventory search application which improved media inventory monetization by providing highly relevant inventory pools to customers • Worked directly with multiple application teams to specify and capture market driven features to implement in Yahoo’s next generation advertising platform • Provided first-line support for all US and International sales systems users as the main "go-to product expert" • Planned releases and migrations for sales applications which resulted in quicker adoption rates and decreasd user errors

Ad Operations Specialist

Yahoo! Korea

2003-5 - 2005-6 · 2 yrs 2 mos

• Worked directly with the US product teams to localize the sales system for the Korea sales team. • Trained all sales application users which provided an expedited adoption rate and improved user performance on newly implemented systems.