Ali Elfadil

I'm stepping into the role of Senior Performance Digital Marketing at Mokaab The brief is broader: take the same operator playbook — full-funnel campaigns across Google, Meta, TikTok, and Snapchat, tight measurement through GA4 and GTM, CRM-powered retention via MoEngage, and ROAS-led decision making — and apply it across Mokaab's portfolio of Saudi brands spanning e-commerce, F&B, retail, and AI. What I care about in this role: • Performance frameworks that scale across brands without losing brand-level nuance • Attribution and incrementality done seriously in a multi-brand context • Acquisition strategies that respect each brand's stage, margins, and LTV economics • Pairing platform expertise with strong measurement, forecasting, and reporting Mokaab is one of the few groups in the Saudi market building brands as an operator rather than serving them as an agency — and that distinction matters. Grateful to the Rashof team for an incredible chapter, and to Mokaab for the next one.

I lead and optimize Rashof’s digital performance marketing efforts, focusing on scalable customer acquisition, revenue growth, and return on ad spend (ROAS) across multiple paid media channels. I am responsible for managing full-funnel performance campaigns, integrating CRM systems, and leveraging data-driven strategies to maximize campaign profitability and customer lifetime value. ⸻ Key Responsibilities • Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and Snapchat Ads • Optimize campaigns based on performance metrics including ROAS, CPA, CTR, CPC, and conversion rate • Manage and allocate advertising budgets efficiently to maximize return and scale profitable campaigns • Analyze campaign performance using Google Analytics 4, platform dashboards, and tracking tools to identify growth opportunities • Implement conversion tracking, event tracking, and attribution using Google Tag Manager and platform pixels • Integrate CRM systems (MoEngage) with advertising platforms to improve audience targeting, retention, and lifecycle marketing • Develop and execute retargeting strategies to recover abandoned carts and increase conversion rates • Conduct A/B testing on creatives, audiences, landing pages, and campaign structures to improve performance • Build and optimize full customer acquisition funnels from awareness to conversion • Collaborate with creative and content teams to develop high-converting ad creatives • Generate performance reports and provide data-driven recommendations for scaling campaigns

Leading the marketing strategy, performance marketing, CRM, and customer acquisition initiatives for multiple residential real estate projects across Saudi Arabia. Responsible for driving brand growth, qualified lead generation, and revenue performance through data-driven marketing strategies and cross-functional collaboration. Key Responsibilities: Develop and execute integrated marketing strategies aligned with business and sales objectives. Manage multi-channel marketing campaigns across Google, Meta, Snapchat, TikTok, LinkedIn, and other digital platforms. Oversee annual and project-based marketing budgets, ensuring efficient allocation and maximum return on investment. Lead lead-generation and customer acquisition efforts across the full marketing funnel. Manage CRM, marketing automation, customer journeys, and lead nurturing programs to improve conversion rates and customer experience. Analyze campaign performance, market trends, customer behavior, and competitive insights to support strategic decision-making. Collaborate with sales, product, design, and external agencies to ensure consistent brand positioning and campaign execution. Establish KPIs, reporting frameworks, and performance dashboards to measure marketing effectiveness and business impact. Oversee website optimization, conversion rate optimization (CRO), tracking implementation, and digital analytics. Drive brand awareness initiatives and project launch campaigns to support long-term business growth. Key Achievements: Managed multi-million SAR marketing investments across multiple real estate developments. Improved lead quality and marketing efficiency through advanced audience targeting, analytics, and automation. Successfully launched and scaled marketing campaigns that increased project visibility, lead volume, and sales opportunities. Built data-driven reporting systems that enhanced decision-making and marketing performance accountability.

Social Media Marketing Digital Marketing skills Web Analytics Strong communication skills customer relationship management SEO and SEM strategies analyze data Certifications in Digital Marketing and CRM