Alfred Soh

Alfred Soh

Retail Operations Specialist @ Samsung Electronics Singapore

About

Passionate about consumer electronics, I build bridges between products, people, and markets — ensuring great ideas turn into well-positioned products with the right support behind them.

Country

-

City

Singapore

Industry

Computer Hardware

Skill

Merchandising, Strategic & Data-Driven Thinking, Product Positioning & Lifecycle Management, Channel & Sales Enablement, Market & Competitive Analysis, Consumer PC, Product Lifecycle Management, Portfolio Strategy, Cross-functional Collaborations, Commercial PC, Customer Service, Competitive Analysis, FMCG, Competitive Intelligence, Sales Enablement, Product Management, Sales Management, Consumer Products, Product Proposal, Chromebook

Experience

Samsung Electronics Singapore

Retail Operations Specialist

Samsung Electronics Singapore

LinkedIn
2025-12 - Present · 10 mos

Singapore

Manage a team of retail merchandisers (Mobile eXperience) to ensure effective trade execution, compliance, while translating market insights into actionable strategies.

Acer

Product Specialist

Acer

LinkedIn
2024-2 - 2025-4 · 1 yr 3 mos

Singapore

Managed commercial PC lifecycles and go-to-market strategies across Singapore and emerging markets, while equipping sales teams and partners with tender proposals, dashboards, and training content to strengthen market readiness.

Coca-Cola Beverages Singapore, Malaysia & Brunei

Sales Enablement Specialist

Coca-Cola Beverages Singapore, Malaysia & Brunei

LinkedIn
2021-12 - 2024-1 · 2 yrs 2 mos

Singapore

Enabled sales force excellence by designing training programs, digitizing learning into mobile-first platforms, and deploying digital tools and content that improved trade execution and sales team effectiveness.

Samsung Electronics Singapore

Retail Merchandiser Lead

Samsung Electronics Singapore

LinkedIn
2020-12 - 2021-11 · 1 yr

Led a team of Samsung retail merchandisers to deliver strong retail experience, promote brand advocacy, and connect consumers with Samsung Mobile products through strategic planning and execution of in-store execution.

Samsung Electronics Singapore

Mobile Experience Master Trainer

Samsung Electronics Singapore

LinkedIn
2016-7 - 2020-12 · 4 yrs 6 mos

Singapore

Equipped Samsung sales ambassadors and retail partners with structured training programs, building product expertise and sales skills that enhanced customer experience and improved conversion.

Provenance Asia Pte Ltd

Executive Sales Representative

Provenance Asia Pte Ltd

LinkedIn
2014-5 - 2016-5 · 2 yrs 1 mo

Singapore

Supported sales and brand loyalty of Samsung mobile devices and accessories by providing product consultations and customer service to create a positive shopping experience.

Education

RMIT University

RMIT University

LinkedIn
2014 - 2016 · 2 yrs

Alfred Soh's Contact Information

Email

******@***.com

Phone

(**) *** ****

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