Alexandre Sardo

• Startup consulting company targeting small/medium size local/multinational companies, rendering services of marketing strategy, branding, CRM, pricing, product adequacy, communication, POS execution, sell-in/sell-out management, commercial planning and investment analysis. Highlighted projects. # Home Decor: product mix/stock/commercial policies/launches, resulting in 35% sales increase and reduction in 50% stocks of low turnover product. # Health Care: Portfolio strategy and GTM in Mouthwashes. Increased 15% sales and NPD pipeline with 5 new products. # Home Care Multinational Company: Commercial Advisory for the launch of 5 products in Brazilian market. # Structured innovative platform (in partnership with Groove and Banco Riviera), towards sell-out optimization for small retailers allied with FDIC financing. Acquisition of several clients in national scope.

•After 30 years working in marketing for large companies, leading strategic projects and high-impact campaigns, I decided to take a sabbatical to rediscover new passions and challenges. This journey led me to entrepreneurship with the creation of Gin da Mata, a distillery that blends innovation, sustainability, and the appreciation of Brazil’s biodiversity, solidifying my desire to build something that reflects authenticity and purpose.

www.trade2business.com - Nosso Propósito: Transformar o Trade Marketing no setor de maior relevância estratégica da estrutura comercial. Através de soluções inovadoras que contribuam para a geração de resultados nas organizações.

• Reporting to the CEO. Team of 14 professionals (4 Managers). • Key objective: promote transformation in Marketing and Trade Marketing, positioning the company as relevant player in national scope. • Responsible for strategy definition and execution related to Marketing and Trade Marketing for all categories (14 in total, +400 SKUs and 6 brands) both in national scope and international scope (Latin America and Africa). • Interface with Leadership from R&D, Quality, Procurement, Engineering and Finance for discussion of product mix, cost optimization and revenues maximization. • Liaising with Top Management and Shareholders for results presentation/follow-up, strategic direction, business realignment and investment needs/prioritization. • Key results and achievements: # Promoted transformation in the Marketing area, including implementation of innovation process, portfolio management, marketing and branding planning and full product portfolio review. # Launched +50 product and entrance in new categories (MOPs, Bags, Cloth and Gloves), with addition revenues of 13%. # Implemented strategic pricing and product mix guidelines by category/region/channel, reducing 10% ruptures. # Delivered new strategy for international markets, resulting in 70% sales increase.

• Reporting to the Executive Marketing VP for Beauty Care. Team of 12 professionals (5 Category Managers). Assigned for the position to recover leadership in Soaps and implement cross category “Execution Marketing” strategy. • Responsible for P&L Eur 350M encompassing the brands Dove, Lux, Vasenol and LifeBuoy. CAPEX of Eur 80M. • Responsible for Marketing activities, encompassing: product portfolio positioning, communication strategy, pipeline innovation/renewal, quality perceived and competitors monitoring. CAPEX allocation within countries. • Interface with Leadership from Trade Marketing, R&D, Quality, Procurement, Engineering and Finance for discussion of product mix, cost optimization and revenues maximization.

• Reporting to the Executive Sales VP. Team of 32 professionals (8 Managers) +800 sales promoters. Assigned for the position and internal rotation as part of Next Leadership program. • Responsible for strategy definition and implementation related to Trade Marketing across all categories (10 in total, +350 SKUs) and for 4 key channels (Hypermarkets, Supermarkets, Wholesale and Drugstores), aiming sell-in/sell-out maximization.

• Reporting to the Executive Marketing VP for Brazil and to the Oral Care Director for Americas (based in USA). Team of 6 professionals (6 Managers). Responsible for P&L of USD 80M and +60 SKUs. CAPEX of USD 4M. • Responsible for Marketing activities, encompassing: product portfolio positioning, communication strategy, pipeline innovation/renewal, quality perceived and competitors monitoring. CAPEX allocation within countries.

• Reporting to the Latin America Executive Marketing Director for Infant Care (based in El Salvador). Team of 5 professionals (2 Managers). • Responsible for P&L management for brands Huggies and Turma da Monica (+70 SKUs and USD 1,4Bi) for >20 countries within Latin America. In-charge of CAPEX (USD 280M) allocation among the countries. • Responsible for Marketing activities, encompassing: product portfolio positioning, communication strategy, pipeline innovation/renewal, quality perceived and competitors monitoring. CAPEX allocation within countries. • Liaising with local Marketing Directors for business synchronization and innovation alignment.