Alexander de Leon

Group VP, Marketing @ PropertyGuru Group

About

I drive business expansion through marketing, go-to-market strategy, and product-driven growth. I have worked at large tech companies (Google, Meta), scale-ups (PropertyGuru), and more traditional companies investing in digital transformation (HBO Max). My background: 16 years leading technology businesses in the US and Asia. I spent my early career in technical and product roles before transitioning to sales, GTM and marketing. Specialties: full-stack marketing with a focus on digital channels (paid and organic), consultative sales, product strategy and go-to-market, story-telling, consumer-facing platforms and B2B products

Country

Singapore

City

Industry

Computer Software

Skill

Business Development, Sales, Product Management, Marketing

Experience

head of product marketing, instagram asia-pacific

facebook

2018-12 - Present · 7 yrs 10 mos

Lead product strategy and go to market initiatives for Instagram Asia-Pacific

regional product marketing manager, southeast asia

facebook

2016-6 - 2018-12 · 2 yrs 7 mos

Core products launched: Instagram Stories, Facebook Stories, in-stream video ads on Facebook Watch, and Facebook Store Visits

partner manager, youtube

google

2012-5 - 2013-10 · 1 yr 6 mos

Founding member of YouTube's partner operations team, providing technical account management for the largest creators and media companies in the world. Deep experience with video encoding, rights management, live streaming

associate, google apps for business

google

2011-2 - 2012-5 · 1 yr 4 mos

Technical account management for Google Enterprise's largest customers. Expertise using web technologies, specifically TCP/IP and DNS as well as systems integration

stars leadership development program

time warner cable

2009-6 - 2009-8 · 3 mos

Chosen to participate in selective professional training program, working with Time Warner s CEO Jeff Bewkes and senior management

lead, youtube and google display network sales

google

2013-10 - 2015-8 · 1 yr 11 mos

Drove multi-million dollar advertising deals and campaigns, overseeing 250% YoY growth Negotiated the largest YouTube masthead deal in Google history, resulting in purchase commitment for 93% of calendar year and $2.5 million in annual revenue

business technology analyst

deloitte

2010-7 - 2011-1 · 7 mos

* Completed comprehensive All Analyst training program with distinction in Leadership and Public Speaking ; * Managed team of three to implement an unemployment insurance collection system for the state of Massachusetts

Education

international school

massachusetts institute of technology

international school manila

Graduated top 15% of class

insead

international business

2015-1 - 2016-1 · 1 yr 1 mo

Activities and Societies: Microsoft Business Innovation Challenge Winner 2015, Technology, Media, & Telecommunications Club VP, Elected Class IT Representative, Basketball Club President