Alexander Ezekiel

• Provide strategic leadership and governance oversight for Melbet’s multi-country operations, positioning the brand as a top-tier player in the West African sports gaming and betting market. • Drive regional growth strategy, expanding market presence across Nigeria, Ghana, and Sierra Leone, achieving multi-billion revenue growth annually and significant increases in active customer base. • Oversee P&L management of annual operations budget, delivering shareholder value through disciplined financial stewardship, cost optimization, and sustainable profitability. • Translate board directives into actionable strategy, aligning business expansion, risk controls and product development with long-term growth objectives. • Lead regulatory and government relations, ensuring compliance with local laws, gaming licenses, and cross-border operational standards, while safeguarding corporate reputation. • Represent shareholder interests by managing board resolutions, ensuring transparency in governance, and embedding accountability in reporting structures. • Build and mentor cross-border leadership teams, establishing a high-performance culture across multiple markets and strengthening succession planning. • Negotiate and secure strategic partnerships with affiliates, agents and industry stakeholders, expanding distribution networks and delivering a YoY uplift in partnership revenues. • Champion innovation and operational excellence, leveraging technology to enhance risk management, improve customer experience, and streamline processes across retail and online channels. • Monitor competitive landscape and regulatory shifts, providing strategic foresight to maintain market leadership in an evolving industry. • Embed corporate social responsibility (CSR) and ESG practices, enhancing brand equity and strengthening community relationships across West Africa.

• Directed nationwide operations, overseeing budgeting, planning, staffing, and compliance to ensure sustainable growth and smooth execution across business outlets. • Developed and executed a brand strategy that drove business expansion into new regions and increased market share within 5 months. • Launched advertising campaigns that improved brand awareness and customer acquisition in Nigeria’s highly competitive gaming market. • Secured regulatory approvals and licenses, ensuring uninterrupted business operations and adherence to gaming regulations. • Recruited, trained, and managed staff, building a high-performing team that improved operational efficiency and customer service delivery. • Built affiliate partnerships and stakeholder alliances with industry players and regulators, strengthening market positioning and opening new revenue channels. • Monitored performance and implemented reporting systems, which provided senior management with actionable insights to support data-driven decision-making.

• Directed retail operations and platform development, overseeing daily performance and ensuring seamless user experience across online and physical channels. • Drove new business development initiatives, expanding the company’s market presence and onboarding strategic partners that increased customer acquisition within six months. • Managed product lifecycle for gaming and betting offerings by launching new innovative features and promotions that boosted customer engagement and retention. • Implemented risk modelling strategies to safeguard company profitability, reducing loss from arbitrage and fraudulent betting activity. • Negotiated vendor contracts and managed supplier relationships, cutting operational costs annually and improving service delivery timelines. • Led recruitment and training programs, hiring top talent and equipping staff with the skills needed to achieve performance targets and deliver superior customer service.

• Directed end-to-end risk management and trading operations, safeguarding sportsbook and gaming profitability by implementing advanced risk modelling and measures that reduced arbitrage losses. • Led online product management for Sportsbook, Virtual and Casino offerings, expanding product variety and enhancing user experience, which increased online engagement. • Collaborated with platform providers to integrate new feeds and markets, ensuring compliance and introducing new betting options that strengthened customer retention. • Set betting parameters, risk thresholds, and market options in collaboration with the trading team, improving accuracy of odds and reducing payout errors in 2 months period. • Monitored live markets daily, proactively detecting and resolving glitches and risk factors that maintained uninterrupted betting operations and protected customer trust. • Implemented customer classification models, segmenting bettors based on behavior and profitability, which informed marketing and retention strategies across the business. • Contributed to platform development initiatives, streamlining workflows and supporting compliance upgrades to meet industry standards.

• Managed relationships with Master Super Agents (MSAs), strengthening partnerships and driving alignment with company growth objectives. • Developed expansion strategies that identified untapped market, expanding agent network in 3 months and launching operations in new regions. • Led onboarding and negotiations for new Master Super Agents (MSAs), generating incremental revenues for the retail channel. • Appraised and set performance targets for MSAs, monitoring progress and providing support to ensure objectives were achieved, resulting in improved agent productivity and higher transaction volumes.

• Directed daily administrative and operational functions, ensuring seamless service delivery to both internal teams and external stakeholders, which improved operational efficiency. • Communicated corporate objectives across all business units, driving alignment through structured correspondence, memos, and scheduled updates that enhanced cross-departmental collaboration. • Maintained strong liaison with government agencies and regulatory bodies, ensuring full compliance with industry regulations and facilitating smooth approvals, operational licensing and audits. • Cut administrative and procurement expenses through improved cost controls and vendor negotiations, while maintaining quality and reliability. • Evaluated workflows and conducted annual staff performance reviews, recommending promotions, addressing productivity concerns and boosting employee performance. • Oversaw office inventory and technical installations for new outlets, identifying bottlenecks and implementing streamlined processes that improved turnaround time. • Ensured operational readiness and compliance by arranging timely equipment repairs and facility maintenance, maintaining a safe and efficient workplace. • Trained and mentored new employees on company policies, administrative procedures, and performance standards, accelerating onboarding and reducing turnover. • Produced periodic reports and presentations that supported data-driven decision-making at senior management level.

• Supervised and led daily retail operations for associates and managers, ensuring task assignments were executed efficiently and improving overall team productivity. • Established and managed the company’s retail outlets, providing technical support and ensuring seamless daily operations that improved customer experience and transaction efficiency. • Strengthened community engagement and retail marketing to improve stores’ visibility, boosting walk-in customer traffic and retention. • Expanded retail footprint by onboarding and training of new agents, which drove an increase in sales volume and broadened the company’s market reach. • Conducted competitor analysis and price surveys, providing actionable insights to Operations that enabled better pricing strategies and improved margins in the local market. • Oversaw cash handling, lottery, shrink, spoilage, and waste processes, reducing financial discrepancies and inventory loss through tighter operational controls and regular audits. • Analyzed income statements and financial reports to track profitability, identifying cost-saving opportunities that reduced operational expenses while sustaining service quality. • Maintained accurate financial and sales records, submitting timely reports to senior management to guide strategic decision-making and long-term planning. • Evaluated performance of existing agents, aligning sales targets with company objectives and improving agent productivity through coaching and performance reviews. • Trained frontline staff and retail teams, equipping them with sales and customer engagement strategies that improved conversion rates and service quality.

• Partnered with foreign providers to expand platform development, integrating Sportsbook, Virtual and Casino products that increased active market options and overall betting activity. • Implemented improved trading and risk monitoring processes that reduced arbitrage exposure for thousands of active users while stabilizing profit margins despite fluctuating betting volumes. • Designed and enforced robust compliance controls, including automated testing parameters, which ensured ongoing adherence to gaming regulations and reduced audit issues. • Strengthened brand positioning and customer acquisition by optimizing marketing campaigns, leading to a 20% increase in membership sign-ups and enhanced brand awareness. • Oversaw budgets, employee performance reviews, and training programs, improving staff efficiency and cutting operating costs through better scheduling and contract negotiations. • Improved organizational performance by documenting system infrastructure, standardizing operating procedures, and enhancing inter-system communication for faster information sharing. • Mentored frontline staff on risk awareness and mitigation, embedding a risk-first culture that reduced customer disputes and operational losses. • Developed and executed strategic plans for risk control and growth, laying the groundwork for long-term operational scalability and profitability.

• Set and optimized betting parameters and risk thresholds across daily sports markets, reducing exposure to arbitrage opportunities and ensuring compliance with operational standards. • Monitored and managed live markets in real time, identifying and resolving technical glitches and risk factors that improved platform stability and reduced payout errors. • Analyzed betting behavior of active customers, creating a classification system that segmented punters into profitability tiers, which reduced losses from high-risk bettors. • Provided actionable insights that influenced marketing, finance, and customer support strategies, resulting in a more efficient approach to promotions and customer engagement. • Liaised with international platform providers to integrate new betting feeds and expand offerings by 15+ new markets, boosting customer engagement and overall betting volume. • Managed market oversight, safeguarding sportsbook profitability and maintaining consistent margins across volatile volumes.

• Responded to an average of 50–70+ inbound calls daily, providing accurate information on betting products, promotions, and account services. • Delivered high-quality customer service, achieving a 90%+ first-call resolution rate and reducing repeat inquiries. • Escalated complex customer complaints to relevant departments, ensuring timely resolution and improved customer satisfaction. • Educated customers on product features and service usage, contributing to a 15% increase in repeat patronage and customer retention. • Maintained accurate records of customer interactions in the CRM system, supporting improved tracking and trend analysis. • Collaborated with the support team to streamline response templates and FAQs, reducing average call handling time by 12%.

• Supervised daily branch operations, ensuring compliance with company policies and smooth running of gaming and betting activities, which improved branch efficiency by 15% within the first quarter. • Led, trained, and motivated a team of 20+ staff, improving service delivery and customer satisfaction scores through effective coaching and performance monitoring. • Managed customer relations, resolving escalations promptly and enhancing client retention rates by 20%. • Oversaw branch cash flow, reconciliations, and daily financial reporting, maintaining 100% accuracy in transactions and accountability. • Developed and implemented local marketing strategies to attract and retain customers, leading to a 12% increase in sales/revenue within three months. • Ensured strict compliance with responsible gaming practices and regulatory requirements, reducing risks of penalties or non-compliance issues. • Coordinated inventory and procurement of betting materials, ensuring consistent supply and zero downtime in operations. • Produced weekly performance and financial reports for senior management, providing insights that guided strategic decisions.