Alexander Karpin

Building new financial products in Ride-Hailing Responsibilities: - Directly managing team of product managers, risk analysts and system analysts - Managing strategic roadmapping, goal-setting and people management processes Stream achievements: - Cash-loans for InDrive drivers are launched in 5 countries, reaching 10% user penetration in core-markets - Positive effects of cash-loans for drivers GMV are confirmed leading to growing of drivers' retention and higher activity on platform - Positive unit-economic achieved

Lead of credit cards origination stream in 9 acquisition channels and credit products stream in Tinkoff Mobile Bank application. Key metric of origination stream is conversion rate from clients’ interest to activation of credit product. Responsibilities: * Management of 5 product managers directly, 6 product managers in matrix management form and 2 project managers; * Strategy and OKR-based goals development for the 13 product teams; * Creation of cross-team backlogs and roadmaps; * Management of strategic and legal projects; Personal achievements: * Introduced growth-hacking process in product teams; * Introduced activation campaigns team focused on push-notifications, stories and bonuses; * Created client experience product team focused on CSAT and customer requests; * Created and implemented new product management framework to help product management better deal with their focus and key activities; * Developed new business-processes in both product analytics flow and development flow; * Developed end-2-end process for projects in the stream; Stream achievements: * Reduced Time to Value metric by 10 times; * Performed A/B-tests that have cumulatively raised conversion rate for 5-30% depending on product team and overall conversion rate for 19%; * Performed technical migration to a new application process platform and performed migration of 90% of new applications; * Reduced scoring time by 3 times; * Fixed bugs that affected 15% of new applications; * Reduced amount of client data needed to created new application, as the result raised conversion rate for 5%; * Reduced percentage of mandatory underwriting by 3 times; * Raised conversation to additional services activation for 15 percent points; * Released process of online document signing process that reduced legal risks, reduced costs for 5% and raised conversion to addition services for 10%;

Key achievements: • Managed roadmap and prioritised backlog for a 13-person development team. Built a process for evaluating and preparing a backlog for Scrum sprint planning. Assigned tasks to the associated Ticketland teams, the content management system team, as well as contractors and agencies; • Developed a strategy for the content side of the product and implemented the integration of editorial content (articles, news, selections, interviews) into the product. Traffic to editorial content amounted to 40% MAU with a user acquisition cost 4 times lower than usual; • Managed the preparation and marketing of a series of online concerts under the MTS Live brand, which were watched by over 90 million viewers. Implemented the functionality of viewing video content on the site, which made it possible to collect a contact base for subsequent monetization and convert traffic from online events into sales. Managed marketing and website development for the first online augmented reality concert MTS Live XR, which was watched by over 14 million viewers; • Launched product accounts on social networks, which gathered more than 15 thousand users of a monetized audience; • Tested hypotheses about the demand for musical attributes of artists and video greetings from artists, based on the results of the check, two new products were launched; • Carried out integrations with the main products of the company as part of the ecosystem development: MTS TV, Good'ok, MTS Premium, mts.ru website; • Developed and approved a business case of the product for 5 years ahead and integrated it into business-unit PL, presented it to top management; • Participated in the strategy development of the MTS Entertainment business-unit; • Implemented product markup with analytics events and built business dashboards for management reporting; • Responsible for collection and management reporting on product goals in OKR format; • Introduced AB testing process in the product;

Responsible for feature planning and roadmap, analytics and market research, requirements development, analytics systems integration and dashboard creation. https://www.abbyy.com/en-eu/mobile/ • Developed requirements for features based on qualitative and quantitative research, as well as communications with marketing, QA and development, which increased conversion by more than 30%; • Developed the requirements for the sorting function of the user's gallery, which has reached over 20 million coverage and was presented at the Mobile World Congress; • Lead features from the stage of writing and decomposing requirements into tasks in the Jira system to acceptance testing and release; • Implemented Firebase Analytics analytics systems, developed event maps, set up data export to BigQuery; Made the transition to Firebase Analytics in mobile products, set up automatic SQL queries to the database, which allowed management and marketing to get the necessary data faster; • Developed a system of Bi-dashboards and DAX-queries on the PowerBi platform based on various data sources, which made it possible to always have up-to-date information about DAU, MAU, Revenue and errors broken down by product, country and time; • Conducted analytical research to find growth hypotheses and analyze release results in Google Analytics, Google Analytics For Firebase, AppsFlyer, AppFigures, AppStoreConnect and AppFollow systems. Researched conversions, developed methodologies for calculating LTV, CAC and building funnels; • Was engaged in conducting demo and status meetings, clarifying and detailing requirements; • Prioritized backlogs based on user requests, interaction with technical support and analytical data using the ICE-Score method; • Conducted competitive analyzes to develop strategy and prioritize backlog.

Created Proof of Concept of a blockchain-based logistics system from scratch to customers’ acceptance. Led a team of three developers. Responsibilities: • Communication with stakeholders; • Development and clarification of requirements; • Scrum process development within a team (plannings, retrospectives, daily-meetings, backlog grooming); • Consultations in blockchain development for Ethereum. Project result: Successful integration into the customer's systems. The project is now being used by the sales team to demonstrate the work of Supply Chain systems based on blockchain technology.

Studied software development, algorithms, databases, project management