Alex Cooper

• Innovated new strategies to integrate AI tools and machine learning into the marketing workflow, resulting in more efficient campaign deployment and personalized customer journeys. • Managed the end-to-end production of multi-platform marketing assets, including E-Books, interactive content, and long-form articles, to build a cohesive brand narrative across all touchpoints. • Analyzed campaign performance data to identify key insights and optimize marketing funnels, with a core focus on brand awareness and improving lifetime value of HubSpot CRM contacts

• Directed a team of three in the creation of a comprehensive brand identity, including a bespoke typeface, icons, and mascot. • Developed detailed brand guidelines to ensure consistent imagery and strengthen brand appearance across all platforms. • Championed cost-effective branding methodologies that delivered a high-quality, professional aesthetic on a startup budget.

• Designed and executed multi-channel ad campaigns for email, social media, and website content. • Provided key brand consultancy, improving cross-departmental collaboration and leading to more efficient outcomes. • Enabled the company to improve revenue and conversion rates through a streamlined, unified marketing strategy.

• Executed large experiential marketing events for major brands like Mattel and Sanrio, managing logistics, product sales, and promotional activities as a key member of a two-person team. • Secured and conducted live media interviews with major news networks and influencers, directly increasing event awareness and driving an increase in sales per event for the Barbie Truck Tour. • Orchestrated on-site merchandise management, including display organization and sales coordination via Square POS, leading to revenue netting positive ROI for Hot Wheels Brand at the event

• Managed and optimized the agency's job and archive server, ensuring robust file management and efficient retrieval of all project deliverables for both internal teams and clients. • Translated complex medical and scientific data into visually compelling, on-brand graphs and infographics for pitches and client presentations, ensuring accuracy and clarity for a non-scientific audience. • Designed and implemented custom specifications for microsites and web content in Figma, ensuring pixel-perfect consistency in CTAs and branding that met the technical requirements of various hosting platforms.

• Assisted in the production of marketing collateral and multi-channel ad campaigns for over 8 international healthcare companies, ensuring all deliverables met client briefs and expanded reach within the EMEA market. • Collaborated with over 100 agency members across creative, studio, and accounts teams to design and finalize on-brand marketing materials and internal documents efficiently. • Utilized key design software like Adobe Photoshop, Illustrator, and Figma to create and amend high-quality assets, including medical graphs, microsites, and web content, ensuring consistency with brand and style guides.

Executed multi-national print runs with meticulous attention to detail, operating a RICOH 9110 and an Epson large-format printer to produce high-quality collateral for clients like Red Bull, Starbucks, and GoPuff. • Managed a seamless production workflow from proof to final delivery, personally handing off proofs for client sign-off and implementing changes to ensure on-time completion and client satisfaction. • Contributed to multi-hundred-thousand dollar annual revenue for the company by ensuring the flawless execution of approved marketing collateral and specialized print jobs, including bespoke price-tag cards and VIP event badges

• Crafted and scheduled social media content, and designed visual collateral including banners and event booths. • Created custom graphics for screen printing and embroidery, directly contributing to product sales and brand growth. • Improved company profits by 50% and generated a positive ROI on products through a cohesive brand-building strategy.

A course with a variety of briefs and challenges. It taught me about the importance of experimentation and research, how thinking outside the box can be the most valuable asset that you have as a designer. I achieved a 2:1 (GPA 3.5) at the end of the course and had my work exhibited as a part of the end of the year degree show.