Aleksei Gavrilov

My key responsibilities and achievements as Head of UA: • Led the planning and performance management of the Social, DSP, and Google Ads teams. Oversaw, validated and implemented new processes and acquisition strategies to optimize team performance which led to an increase +30% profit from QtoQ • Worked closely with cross-functional team members to achieve the company goals • Mentored and developed team members and continuous improvement in their skills

My key responsibilities and achievements: • Developed from scratch operational steps for SRN iOS sources/Google iOS. these sources - Meta/TikTok/Google - have been in the top 5 for share of voice, where earned seven-figure sums • Launched and increased Moloco DSP till top 5 media sources by SOV • Improved operational processes and growth of Social Paid channels through budget planning, maintaining experiment cleanliness, analyzing downturns on media sources/game changes • Developed web2app acquisition process in 2021 (during SKAN rolling out) and earned 6 figures of profit • Collaborating with the ASO department to develop strategies for increasing CTI through changes in store visuals. • Created retargeting processes for major T1 projects from scratch • Implementing creative testing and distribution processes across sources.

- Manage marketing efforts across various digital channels on multiple formats such as video, interstitial, and playable ads - Collaborate with the internal analytical team, to optimize decisions working with ad campaigns. - Search and expansion of new opportunities to establish new user acquisition on current placements and sources - Building/improving processes around UA activity, such: as retargeting, creative test, automatization

- Launch, optimize and scale mobile ad campaigns of user acquisition and retargeting across multiple ad networks: Bluestacks, mostly Facebook. - Worked with the Analytics team to develop an LTV prediction model and a predictive ROI based optimization method that allows to efficiently scale & optimize UA campaigns using a confidence interval. - Successfully increased ROI and Revenue on Hero Wars Mobile game in 2019 https://app2top.ru/money/datamagic-mesyachnaya-vy-ruchka-nexters-dostigla-otmetki-v-10-mln-153165.html

Responsible for planning and launching of online advertising campaigns that attract high-quality users to the mobile games portfolio. Planning and execution of new UA campaigns. - Ongoing monitoring and optimization of campaigns performance KPIs based on creative, audience targeting, and bidding management software. - Developing new creative concepts with creative team. -Conduct data analysis and work with the Analytics team to determine value of acquisition efforts and optimizations. - Full reporting of results where necessary.