Aleksandra Mrowczyk

Developing and executing a holistic marketing&content strategy and associated campaigns to achieve business goals. - Creating and managing an editorial calendar and robust content pipeline. - Developing and implementing content style guide; ensuring all created content is on brand - Recruiting and managing a team to support content creation (writers, graphic designers, virtual/motion graphic artists, etc). - Managing channel strategy and content distribution across various platforms. - Identifying KPIs in alignment with business objectives and reporting. - Determining optimization opportunities and strategy adjustments. - Managing content marketing budget. - Researching, analyzing, and evaluating emerging trends, markets, competitors, and customer behaviors in order to develop effective strategies for marketing initiatives. - Providing strategic input and collaborating with leadership to develop an all-star marketing team.

- Content management (strategy + production) - Creative project management - Developing communication strategy - Email Marketing, website management & blog - Conducting interviews worldwide - Event management - Preparing the yearly content plan & marketing strategy - Closely collaborating with Marketing, Sales, Design, and Tech Teams - Maintaining and developing company culture & employee development path - Guiding internal business process creation - Managing HR Department (recruitment + onboarding) Highlight: Co-creator of #EmpowerByExample campaign supporting and encouraging women in the construction industry.

- Recruitment management (payroll+onboarding) - Office management - Content production (articles, landing pages, whitepapers, website pages) - Preparing the yearly content plan & marketing strategy - Managing reports - Managing company blog and social media - Working closely with the Design Team Supporting Sales (Content+Operations)

I took part in the creation and implementation of the company's strategy in sales and marketing. In this process, I collaborated with members of all teams and created operational procedures. I was also responsible for creating and managing the Radio Craftinity broadcast. My responsibilities included: - organizing events, creating speeches and presentations - preparing materials for conferences, watching over company's image on business events - creating and managing sales and marketing strategies - interviewing guest and preparing releases for our ,,Machine Learning made known'' project - website editing, cooperation with graphic designers

As Data Operations Manager I oversaw recruiting and managing a team of Data Specialists. My goal was to create and train a specialized team to provide accurately annotated training data for Machine Learning algorithms. I also devised operational procedures for the Data Annotation Service. My responsibilities included: - the recruitment, training, and managing a team of Data Specialists - establishing labeling requirements & processes for new projects - preparing SOPs specifying a consistent set of rules for labeling data for ML models - leading the interaction of various stakeholders in managing the end-to-end labeling process, ensuring accuracy, consistency, and on-time execution - labeling data for machine learning models - verifying the quality of labeled data - speech preparation and presentation of the company at business events - PR & public speaking workshops for stakeholders

- conducting language classes and subject documentation - assisting in organizing the work of program teachers - organizing events

Acted in the original play, "It's Only a Bed!", playing the role of Magda, the witty maid at a high-end hotel in Kraków.