Paul Albrecht

As the President of Killara Outdoors, the growing portfolio of enthusiast outdoor brands owned by Killara Capital, I lead the day-to-day operations of the organization. Many of our brands come in with experienced executives already in-place, and I partner with them to leverage the resources of Killara Capital and the rest of the portfolio. Killara Capital leverages its deep industry knowledge to acquire and transform outdoor adventure brands. Out commitment to authenticity, excellence, and stewardship drives us to create value, not just through financial returns but by shaping the future of the outdoor industry.

Developing portfolio strategy, leading integration efforts, and directing Killara's unique resources and capabilities across the growing portfolio of outdoor brands.

Member of advisory board for vertically-integrated breadfruit company, supporting commercial strategy and logistics.

Mentor for multiple tracks and companies in SKU, the CPG accelerator

Fractional executive management, independent consulting, and advisory work for consumer products businesses, focused on go-to-market strategy, operations efficiency, and brand development. • Solidified internal processes and procedures for Turtlebox Audio, the leading outdoor waterproof bluetooth speaker company, and #209 on the 2024 Inc. 5000. • Created a strategic plan to guide the turnaround of Alvies, a DTC cowboy boot and flip flop brand. • Led reporting and optimization efforts for Moptop, a brand devoted to developing natural hair care products for curly, dry, & frizzy hair. • Developed and executed US market entry strategy for Republica Organic, an Australian coffee company. • Led business development, including M&A process, for Palaterra, a food-and-beverage data platform. • Built business plans and financial models for pre-revenue startups.

• Commercial Transformation: Developed holistic commercial approach across the full portfolio by optimizing the go-to-market approach, elevating retail presence, and aligning sales tools and processes. • Go-to-Market Strategy: Evaluated omnichannel commercial opportunities in US and EU and developed phased approach to direct selling model through collaboration with sales team and country leadership.

• Post-Merger Integration: Led integration and transformation initiatives for a $500M revenue business unit, capturing synergies and restructuring operations. • Strategy Development: Evolved corporate operating model, working directly with the CEO to clarify role of the parent, desired functional resources, and portfolio positioning.

Member of advisory board for plant-based jerky brand All Y’alls Foods, providing input on channel strategy, go-to-market plan, and business analysis.

Launched and led the Dallas market, responsible for overall market strategy and operations, including pharmacy fulfillment, consumer interactions, and business-to-business partnerships. • P&L Ownership: Grew overall pharmacy volume by 10x in under 10 months, primarily through provider outreach, while maintaining key operational metrics above designated thresholds (e.g., on-time delivery > 98%). • Go-to-Market Strategy: Developed and implemented market-specific sales strategies to drive business growth and profitability, iterating quickly based on local analysis and learnings from other markets. • Cross-Functional Management: Built a 16-person team across multiple functions after inheriting a 4-person pharmacy operation. • Business Development: Led corporate relationship with largest for-profit hospital company in the US, from initial cultivation, through top-to-top meeting with key executives, to multi-pronged project development, culminating in various pilot programs requiring coordination across multiple markets and business units.

Developed and executed end-to-end strategy for Converse’s largest division, leading strategic projects and business initiatives. • Cross-Functional Management: Collaborated with NA leadership team to optimize our omnichannel marketplace, focusing on direct-to-consumer channels, hyperlocal marketing, and product diversity. • Corporate Strategic & Business Planning: Coordinated strategic planning process: 3-year vision, Annual Operating Plan, quarterly CEO reviews • Led steering committee and workgroups responsible for strategic sales initiatives to drive revenue growth. • Rebuilt strategy during COVID-19 outbreak to address critical business risks, strengthen the company’s position, and lay the groundwork to achieve brand-accretive growth. • Team Culture: Joined the team during a senior leadership transition and helped cultivate a new culture of open and honest communication by building trusting relationships.

As “employee #1”, built family-owned, better-for-you snack brand from pre-revenue concept to category- leader with $30M+ in retail sales at 20,000+ outlets across 30+ countries. • P&L Management: Oversaw four-year trend of annual 30-50% improvements in profitability; met or beat sales trade-spend budget and marketing budget each year. • Company Strategy: Developed and executed launch plan to rapidly achieve initial distribution in grocery, natural, and specialty retailers across the US and Canada; surpassed goal of $1M in revenue in first year; Led product strategy and evolution of product portfolio and pricing architecture for 8 product lines. • Cross-Functional Management: Revamped A/R process - improved from 20+% past due to 3-5% and recovered $50-100k/year in disputes; Developed customer service SOP and ensured consistent high-quality service level; Partnered with Head of Operations and Production to prioritize production and meet delivery deadlines. • Sales & Business Development: Direct sales role; maintained top-to-top relationships with key customers. • Marketing Management: Developed comprehensive marketing strategy focused on digital, influencer, and PR.