Alba López Crespo

Hey! 👋 I'm Alba.I help travel and tourism companies scale Google Ads across multiple countries without losing their sanity (or their margins).I spent 3+ years managing Google Ads for a leading European travel experiences marketplace. Campaigns in 10+ countries, 6 languages, up to €300K/month. The kind of setup where if you don't automate, you drown.Here's what I learned: the companies that scale aren't the ones spending more. They're the ones who build systems that run themselves.🚀 What I Do DifferentlyI don't just manage campaigns. I build the systems underneath them.A few examples:→ Built a Google Apps Script that turned weeks of manual campaign creation into minutes, with zero errors→ Cut 70% of manual reporting and ops time across multi-country accounts→ Ran multi-country campaigns through extreme seasonality (9x demand swings) without dropping efficiency🧰 My toolkit: Google Ads (Search, PMax, DSA, Display, YouTube), Google Apps Script & Ads Scripts, Looker Studio dashboards, GA4, multi-market campaign architecture.🎯 Who I Help→ Tour operators selling across multiple countries with large catalogs→ Boutique hotel groups tired of paying 15-20% to Booking.comYou probably need me if your team is drowning in manual work, you can't tell which markets or products are actually profitable, or you want to expand to a new country and the complexity feels paralyzing.🌍 Based in Europe (Austria, Spain, Germany). Working in English, Spanish, and German-speaking markets.📩 Drop me a message. I'll tell you what I'd do differently with your account.Email: albalopez.scaleai@gmail.com