Alaa Alayyan, EMBA

I am an accomplished, strategic and growth-minded Senior Executive with 20+ years' management experience in the Retail industry. I lead successful operations with a primary focus on profitability. I also hold a BBA and am pursuing an Executive MBA. I've implemented visionary strategies to expand through new territories to increase business, and possess exceptional retail knowledge of the KSA market. I provide the strong and technically-sophisticated leadership of diverse multi-cultural, cross-functional teams. Additionally, I hold an impressive record of spearheading pioneering initiatives to generate new business and drive revenue growth through budget & cost management that directly translates into bottom-line profit. My management style is best characterised by a focus on discipline, communication and prioritising the mission critical objectives of securing key clients and increasing product visibility. I am particularly skilled in: revenue generation, operations, negotiations, commercial acumen and relationship building. Skills and Competencies: -Executive Leadership -Team Leading & Management -Revenue Growth Management -New Business Development -Operations Management -Key Account Management -Relationship Management -Strategic Planning & Execution -P&L & Finance Management -Marketing & Branding Management -Retail & KSA Market Expertise -Cross Cultural Management -E-Commerce & Technology -Networking & Negotiation -Territory Management -Mergers & Acquisitions Achievements: -Executive GM (ladies, Kids, Men) Fashion Retail for Fawaz Alhokair, managing the largest retail business in KSA with a team of 150 and a vast retail team of approx. 3,500+ employees at store level. -Launched over 500 New Stores and operations throughout Saudi Arabia and Internationally. -Spearheaded the set-up of a new Business territory in Kazakhstan, Azerbaijan, Morocco, Algeria, Georgia, Egypt, Belarus, Armenia and Balkans with over 150 New Stores. -Project managed the Fawaz Alhokair USA expansion in its entirety, including all decision-making, operations, logistics, HR structuring, brand agreements, IT solutions and leasing. Launched 30 stores in just 2 months. -Managed the launch of the Saudi Woman market, converting 380 stores for operation by Saudi women, including the recruitment and training of 3000+ women. -Transformed a loss-making Phones 4 U UK store into the highest grossing store out of 800 stores globally.