akta chopra

Responsible for Project Management for Brand & Communication research within Asia Pacific. Key responsibilities include pre-launch project set up i.e. questionnaire design, costing and project briefs to external and internal teams. Supervision of multi-country project execution, data processing and charting. Responsible for Data analysis and report writing with key insights and agency recommendations to the clients.

Worked on GenAsia project as a consultant understanding and analyzing patterns in consumer behavior to identify cross category correlation ranging from Finance to Food and Travel (15 categories) across 10 countries in Asia. Part of the key team responsible for media launch in India and Singapore, guided the internal research team through key research findings and data highlights

Working with Personal Care team, responsible for Project Management working closely with Product/Brand managers on marketing initiatives to drive innovation, communication and brand development through research design, delivery and consumer & market insights. Key team member on strategic decisions and marketing initiatives through integration of findings from consumer research and market trends. Responsible for annual Budget and Project Planning with brand managers and finance team to optimize the annual budget spend.

* Responsible for Project Management and Market Insights through desk research and data mining. * Collaborated with the brand teams and key stakeholders and understand marketing issues to design and plan consumer research. * Responsible for Market Data collation and Analysis including market size, brand shares, market landscape using Euromonitor, Nicholas Hall and IMS to build strategic plans. * Prepared and presented market updates to the senior management and key stakeholders combining consumer research insights and secondary data

* Responsible for Project Management and Client Management for International Research (Multi Country projects) * Designed and managed pre-launch project set up i.e. questionnaire design, costing and project briefs to external and internal teams. * Supervised multi-country project execution, data processing and charting. * Responsible for Data analysis and report writing, Presented key insights and agency recommendations to the clients. * Managed clients through regular updates, addressing queries and meetings

Working with the founder, identified new business opportunities, worked on project budgets and costing, prepared and presented proposals and successfully developed new business. Responsibilities also included analyzing and presenting final results to the client.