Aksana T.

Senior SEO and ASO Manager @ Easybrain

About

I'm an experienced SEO and ASO manager specializing in the gaming industry, with over 10 years of experience. Over the past 7 years, I've been involved in developing and promoting websites and mobile applications in the gaming niche. Additionally, my expertise includes optimization of multilingual and multiregional websites for both B2B and B2C sectors.🎮 Some highlights from my portfolio include:▪ Sudoku.com: Website & Mobile App▪ Solitaire.net: Website & Mobile App▪ Latimes.com: Games Section▪ Mobile Apps on the following topics: Jigsaw Puzzles, Block Puzzles, Logic Games, Backgammon, Nonogram, and more.

Country

City

Portugal

Industry

Computer Games

Skill

GPT-4, Link Building, Technical SEO, WordPress, MODx, Google Ads, SEO, Search Advertising, Team Leadership, Google Analytics, Team Management, Project Estimation, Mobile Marketing, SEO Audits, ASO

Experience

Senior SEO and ASO Manager

Easybrain

2018-11 - Present · 7 yrs 11 mos

Limassol, Cyprus

SEO ▪ Promotion of the Sudoku.com website (Gaming niche) from scratch and achieving the TOP 1 position globally (+95% website traffic growth): - Developing the website structure, - Designing and coordinating the SEO strategy, - Implementing technical SEO, - Implementing On-Page SEO, - Shaping website content to capture the target search audience, - Using data analysis platforms (Google Analytics 4, Google Search Console, Ahrefs, SE Ranking) for detailed performance analysis. ▪ Led the creation and promotion of the Solitaire.net website from scratch: - Developing the website structure, - Implementing Technical SEO, On-Page SEO and Off-Page SEO, - Coordinating the SEO strategy with UA channels, - Evaluation of the paid budget to achieve ROI targets within the marketing strategy. ASO - Implementing, coordinating, and updating the ASO strategy for iOS and Google Play, - Setting tasks and goals for the ASO team based on strategic objectives, - Collaborating with HR to recruit ASO specialists, - Creating and testing experimental hypotheses to improve search rankings, - Developing, managing, and optimizing Apple Search Ads campaigns, - Measuring and reporting on the effectiveness of optimization efforts, - Creating ASO and SEO guidelines. - Integrating AI into marketing activities. Creating ChatGPT prompts to improve work efficiency.

Search Engine Optimization Executive

Artox Media Digital Group | AMDG

2018-4 - 2018-10 · 7 mos

Minsk, Belarus

• Collecting and clustering semantics for large-scale websites. • Creating competetive Meta Tags to enhance search engine visibility. • Shaping website content to capture the target search audience. • Conducting comprehensive analyses of competitors, including Technical, On-Page, and Off-Page SEO aspects. • Writing recommendations to improve website rankings. • Conducting technical audits. • Creating Link-building Strategies (USA, Europe). • Acquiring high-quality backlinks to improve search rankings. • Coordinating SEO strategy with Google Ads. • Evaluating paid budget to achieve ROI targets within the SEO strategy. • Managing Search Reputation Management. The most interesting and revealing product: https://www.latimes.com/ (Games section).

Search Engine Optimization Specialist

GRIZZLY digital company

2016-4 - 2018-3 · 2 yrs

Minsk, Belarus

• Executed On-Page SEO strategies in Russian and English languages. • Enhanced websites performance by optimizing load speed, fixing indexing errors, and resolving issues with duplicate content. • Implemented directives on robots.txt files, managed canonical tags, and 301/ 302 redirects. • Hand-coded valid HTML, CSS, and JavaScript. • Conducted technical audits for clients. • Collaborated with HR to recruit ASO specialists, providing ongoing mentoring.