Amra Kodzic

Leaders at Target develop diverse teams, promote positive store environments and create business owners to drive results, achieve business goals and win the day, every day. Leaders oversee guest experience, sales activities, merchandising strategies for each category that Target offers.

• Continuing June 2016 internship with a focus in brand activations, guest experience, retail marketing, leadership and team development, and sales and operations.

• Gained leadership and business management skills by acting as an Executive Team Lead at a 60M$ store. • Acquired knowledge in business strategies, merchandising, brand promotion and expansion, store logistics, and human resources. • Final results during my internship were an increase guest experience satisfaction through enhancing B2C involvement, supporting store productivity by incorporating strong business strategies, and meeting Q3 sales goals by promoting and executing new company roll-outs.

• Organized and managed a variety of social events and mixers, fostering engaging experiences and strengthening on campus graduate connections. • Raised $11,000 in a fundraising event for an incubator project called GradLab through targeted marketing techniques. • Strengthened social media presence for graduate student resources at UCSC through content and copy creation. • Devised newsletters and graphics each week for program announcements and brand awareness. • Worked closely with graduate students to identify their needs and ideas to craft future events geared towards grad preferences. • Worked as a host during social events while also providing administrative and clerical support during operating hours.