Akhil Agarwal

Lead performance marketing (Google Network and App) and SEO

Leading the Search initiaitves, paid and organic.

Leading Organic Search Growth

All things related to organic search growth

Lead the South East Asia SEO and content strategy across 7 markets (SG, MY, PH, TH, TW, ID, AUS)

Heading the organic search strategy.

Heading the Search and Performance Marketing for PolicyBazaar.com. Responsible for organic and paid performance channels. Lead the content strategy to build TL and drive customer acquisition 1. Lead the paid marketing efforts on Google Adwords, Affiliates and Social Channels (Facebook) 2. Work with business units to project quarterly growth and be responsible for its delivery 3. Reporting to the senior management on performance metrics across the digital marketing chain 4. Strategising content marketing initiatives for link building / acquisition and branding 5. Managing the media budgets to ensure COCA, CPC, CPM is aligned with the set benchmarks on a daily basis. Sr.Manager - SEO Head (Policybazaar and Paisabazaar) (June'15-March'16)

Working for a Bn Dollar organization to influence the prospect buying cycle across digital mediums, particularly search. My major responsibilities at HCL Technologies: Heading the Organic & Paid Growth for hcltech.com - responsible for executing SEO and building the right infrastructure to facilitate organic reach. Lead Generation across all verticals and horizontals Global multilingual search engine optimization - strategize, execute and measure the impact Guide and recommend the website architecture mapping and road map for a search engine friendly platform Work closely with brand and category managers to drive the content strategy. Media planning and execution Own the Web Analytics platform and drive insights for ROI driven digital decisions. Lead the Display and Lead Gen campaigns Digital leads management Remarketing and conversion optimization planning and execution Attribution and measurement of the various digital channels - Manager - SEO & Paid Marketing (July'13 - June'14); - Deputy Manager - SEO & Paid Search (June'12 - June'13);

Product owner for a few sites in the financial vertical. Responsible to grow the traffic and lead generation from owned media.

This role involved managing the overall client communication in lieu with the Project Managers to help them effectively manage the particular client heads. Setting the metrics for campaign success and laying the roadmap for the execution of SEO strategies. Project Manager - SEO (Jun 2009 – Jul 2010) This position holds the responsibilities for handling the campaigns right from when they are born. The position requires client interaction and campaign reporting. Had the job of reporting to the Group Project Manager and the CEO with details of project advancements with the %age of goal achievements. Sr.SEO Expert (Dec 2008 – May 2009) Working as a Sr. SEO Expert for 6 months which required handling a minimum of 15 projects that were of international cadre. Handled a team of Off-Page Experts that worked on the off page activities and provided guidance at various levels to achieve a team initiated goal.

Online marketing through off page optimization of various websites that belonged to different industries. Also, worked as a Data Research Analyst, identifying the players in multiple industries, mining of the web database and more