Akarin Phureesitr

Akarin Phureesitr

Chief People Officer @ Central Pattana (CPN)

About

An HR leader and a Certified Executive Coach with a proven track records in both business and HR management in multi-cultural business environment in Thailand, Southeast Asia and Norway Current personal focus is on people and organization development

Country

Thailand

City

Bangkok

Industry

Real Estate

Skill

Business Coaching, Coaching & Mentoring, Talent Strategy, People Strategy, People Management, Coaching, Executive Coaching, Life Coaching, HR Consulting, Management Consulting, Strategy, Business Strategy, Management, Talent Management, Business Development, Organizational Development, Recruiting, Project Planning, Retail, Training

Experience

Central Pattana (CPN)

Chief People Officer

Central Pattana (CPN)

LinkedIn
2022-3 - Present · 4 yrs 7 mos

Bangkok Metropolitan Area

Central Pattana (CPN)

Head of People Group

Central Pattana (CPN)

LinkedIn
2019-12 - 2022-5 · 2 yrs 6 mos

Bangkok Metropolitan Area, Thailand

Office of the Civil Service Commission, Royal Thai Government

Member of the Civil Service Commission

Office of the Civil Service Commission, Royal Thai Government

LinkedIn
2025-4 - Present · 1 yr 6 mos

Bangkok Metropolitan Region, Thailand

Appointed as a member of the Civil Service Commission by HM Majesty Royal Command to lead the subcommittee for learning and development of Thailand civil servants

Central Group

Head of Corporate Human Resources

Central Group

LinkedIn
2019-3 - 2019-12 · 10 mos

Bangkok Metropolitan Area, Thailand

Central Group

EVP - Central Group Corporate HR

Central Group

LinkedIn
2018-5 - 2019-3 · 11 mos

Bangkok

Responsible for Talent Management, Corporate Learning & Development, Organizational Development, Policy and HR Strategy

Central Group

EVP Head of Corporate Learning & Development

Central Group

LinkedIn
2017-9 - 2018-4 · 8 mos

Silom Rd.

Currently leading a transformation of a corporate training team to become a Center of Excellence for Leadership Development and Learning Design, serving diverse businesses within the Central Group

Central FamilyMart

Executive Vice President - Merchandising, Marketing & Strategy

Central FamilyMart

LinkedIn
2016-11 - 2017-8 · 10 mos

Bangkok, Thailand

• Expanded role to also advised the President on Human Resources and Organization Development strategy, while continuing to focusing on strategic initiatives in Merchandising and Marketing such as assortment revamp and new merchandising concept development • Initiated and developed a highly successful new convenience store concept that gained much popularity and significant positive brand recognition for FamilyMart

Central FamilyMart

Senior Vice President - Merchandising, Marketing & Strategy

Central FamilyMart

LinkedIn
2016-3 - 2016-10 · 8 mos

Bangkok, Thailand

• Built a new team to support strategic planning for Central FamilyMart • Set up a new Convenience Services team to leverage existing network of stores to provide new value-added services beyond bill payment and mobile top-up • Grew customer base from 3-4% sale via card, and monthly active customer <80k in July 2015 to 20% sale via card and >800k customer by October 2016

Central FamilyMart

Senior Vice President - Buying & Merchandising

Central FamilyMart

LinkedIn
2014-10 - 2016-3 · 1 yr 6 mos

• Led a team of 50 buyers and merchandisers, responsible for merchandising for all 1,000+ FamilyMart stores in Thailand • Started to shift merchandising practice from central control to empowering stores with the introduction of Block Planogram and Core & Option merchandising concepts • Expanded role in August 2015 to also manage Marketing and Customer Loyalty program using The 1 Card

Central Food Retail Group (CFG)

Vice President - Business Strategy & Performance

Central Food Retail Group (CFG)

LinkedIn
2013-5 - 2014-9 · 1 yr 5 mos

Bangkok

• Joined Central Food Retail Management Team and set up a new team to manage strategic and business planning • Facilitating business strategy development, leading planning, and managing progress to ensure successful execution

Central Food Retail Group (CFG)

Vice President - Space and Retail Strategy

Central Food Retail Group (CFG)

LinkedIn
2011-5 - 2013-4 · 2 yrs

Bangkok, Thailand

• Optimize the productivity of sales space of all store formats, including 100 supermarkets & food halls, 100 convenient mini supermarkets. Activities include macro space allocation, shelf layout and plan-o-gram development (micro space allocation) • Develop strategy for on-shelf merchandising and customer communication to ensure clarity, ease of shopping and better customer experience • Took over the leadership of Demand Forecasting and Replenishment team in May 2012. Responsible for appropriate stock holding at the Distribution Centers and in-store availability of all products across all stores

TMB Bank PCL

Executive Vice President - Head of Human Resources Group

TMB Bank PCL

LinkedIn
2010-8 - 2010-12 · 5 mos

• Lead the HR Transformation for the bank. Key initiatives include implementation of Job Grading and Career Development and Employee Stock Ownership Program • Responsible for policy and operation of the Human Resources Group including recruitment, training and development, compensation and benefits, employee relation and services. The team is made up of 90 members

Central Group

Vice President - Human Resources Development

Central Group

LinkedIn
2009-7 - 2010-7 · 1 yr 1 mo

Bangkok, Thailand

Expanded role to include Training & Development team Developed a strategy for combined Talent Management and Training & Development team, setting a path towards profit center model. Reorganization to model the team after professional service team Restructured the KPIs and management dashboard to provide greater visibility on resources/effort spent vs results in each areas Started planning for skills and career development for team members to help facilitate migration to the new organization model

Central Group

Vice President - Talent Development

Central Group

LinkedIn
2005-6 - 2009-6 · 4 yrs 1 mo

Bangkok, Thailand

Developed Talent Management strategy for the group, including talent identification, development and succession planning Led the development of "ThAI" framework and an online Lotus Notes application as the foundation to support the group's Talent Management strategy Set up Management Trainee program Led day-to-day operation of the Talent Development and Management Trainee programs

Bain & Company

Consultant

Bain & Company

LinkedIn
2002-6 - 2005-5 · 3 yrs

Strategic management: • Led development of customer strategy and kick-off plan for a leading Thai financial institution • Designed and implemented customer segmentation for a multi-national transportation and logistics company in Thailand and Indonesia. The methodology developed in this project is being implemented in the rest of Southeast Asia Operation/organisation management: • Developed a knowledge management strategy and detailed working processes for a Southeast Asian government agency. The information system based on this strategy has been launched and deployed in their offices worldwide • Set up a complete management consulting processes for a newly established consulting unit in a Southeast Asian government agency. The consulting unit’s mission is to help local enterprises invest and expand profitably overseas Private equity/strategic due diligence: • Conducted strategic due diligence for Private Equity clients. Experience includes publishing/advertising industry in Singapore and automobile assembly, distribution and dealership in Indonesia Human resources development: • Led recruiting efforts at the Wharton School of Business for the Singapore, Hong Kong and Beijing offices • Selected as the trainer representing Singapore at a global training session for new Associate Consultants (ACT 2004) • Led people development efforts for the 50-person client team. Activities include organizing formal training program, providing performance review/skill improvement plan, as well as informal coaching/feedback

Statoil

LPG Trader

Statoil

LinkedIn
1999-1 - 2000-6 · 1 yr 6 mos

• Traded pressurised LPG in Asia. Analyzed mid and long range supply/demand situation in Asia for the LPG team

Statoil

Senior Analyst, Downstream Business Development

Statoil

LinkedIn
1998-2 - 1999-1 · 1 yr

• Constructed financial feasibility studies of US$10 to US$200 million downstream oil & gas projects in Southeast Asia • Developed a proposal for refining fee calculation for a major oil refinery in Malaysia

Statoil

Project Engineer

Statoil

LinkedIn
1996-6 - 1998-1 · 1 yr 8 mos

Co-ordiated the set up of Spare Parts and Preventive Maintenance system on board a new Floating Production Storage and Offloading (FPSO)

Education

The Wharton School

The Wharton School

LinkedIn

Finance & Strategic Management

2000 - 2002 · 2 yrs
University of Michigan

University of Michigan

LinkedIn

Concurrent Marine Design

1995 - 1996 · 1 yr
Chulalongkorn University

Chulalongkorn University

LinkedIn

Mechanical Engineering

1989 - 1994 · 5 yrs

Concentration in Naval Architecture and Marine Engineering

Akarin Phureesitr's Contact Information

Email

******@***.com

Phone

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