Akarin Phureesitr
Chief People Officer @ Central Pattana (CPN)
About
An HR leader and a Certified Executive Coach with a proven track records in both business and HR management in multi-cultural business environment in Thailand, Southeast Asia and Norway Current personal focus is on people and organization development
Thailand
Bangkok
Real Estate
Business Coaching, Coaching & Mentoring, Talent Strategy, People Strategy, People Management, Coaching, Executive Coaching, Life Coaching, HR Consulting, Management Consulting, Strategy, Business Strategy, Management, Talent Management, Business Development, Organizational Development, Recruiting, Project Planning, Retail, Training
Experience

Member of the Civil Service Commission
Bangkok Metropolitan Region, Thailand
Appointed as a member of the Civil Service Commission by HM Majesty Royal Command to lead the subcommittee for learning and development of Thailand civil servants

Executive Vice President - Merchandising, Marketing & Strategy
Bangkok, Thailand
• Expanded role to also advised the President on Human Resources and Organization Development strategy, while continuing to focusing on strategic initiatives in Merchandising and Marketing such as assortment revamp and new merchandising concept development • Initiated and developed a highly successful new convenience store concept that gained much popularity and significant positive brand recognition for FamilyMart

Senior Vice President - Merchandising, Marketing & Strategy
Bangkok, Thailand
• Built a new team to support strategic planning for Central FamilyMart • Set up a new Convenience Services team to leverage existing network of stores to provide new value-added services beyond bill payment and mobile top-up • Grew customer base from 3-4% sale via card, and monthly active customer <80k in July 2015 to 20% sale via card and >800k customer by October 2016

Senior Vice President - Buying & Merchandising
• Led a team of 50 buyers and merchandisers, responsible for merchandising for all 1,000+ FamilyMart stores in Thailand • Started to shift merchandising practice from central control to empowering stores with the introduction of Block Planogram and Core & Option merchandising concepts • Expanded role in August 2015 to also manage Marketing and Customer Loyalty program using The 1 Card

Vice President - Business Strategy & Performance
Bangkok
• Joined Central Food Retail Management Team and set up a new team to manage strategic and business planning • Facilitating business strategy development, leading planning, and managing progress to ensure successful execution

Vice President - Space and Retail Strategy
Bangkok, Thailand
• Optimize the productivity of sales space of all store formats, including 100 supermarkets & food halls, 100 convenient mini supermarkets. Activities include macro space allocation, shelf layout and plan-o-gram development (micro space allocation) • Develop strategy for on-shelf merchandising and customer communication to ensure clarity, ease of shopping and better customer experience • Took over the leadership of Demand Forecasting and Replenishment team in May 2012. Responsible for appropriate stock holding at the Distribution Centers and in-store availability of all products across all stores

Executive Vice President - Head of Human Resources Group
• Lead the HR Transformation for the bank. Key initiatives include implementation of Job Grading and Career Development and Employee Stock Ownership Program • Responsible for policy and operation of the Human Resources Group including recruitment, training and development, compensation and benefits, employee relation and services. The team is made up of 90 members

Vice President - Human Resources Development
Bangkok, Thailand
Expanded role to include Training & Development team Developed a strategy for combined Talent Management and Training & Development team, setting a path towards profit center model. Reorganization to model the team after professional service team Restructured the KPIs and management dashboard to provide greater visibility on resources/effort spent vs results in each areas Started planning for skills and career development for team members to help facilitate migration to the new organization model

Vice President - Talent Development
Bangkok, Thailand
Developed Talent Management strategy for the group, including talent identification, development and succession planning Led the development of "ThAI" framework and an online Lotus Notes application as the foundation to support the group's Talent Management strategy Set up Management Trainee program Led day-to-day operation of the Talent Development and Management Trainee programs

Consultant
Strategic management: • Led development of customer strategy and kick-off plan for a leading Thai financial institution • Designed and implemented customer segmentation for a multi-national transportation and logistics company in Thailand and Indonesia. The methodology developed in this project is being implemented in the rest of Southeast Asia Operation/organisation management: • Developed a knowledge management strategy and detailed working processes for a Southeast Asian government agency. The information system based on this strategy has been launched and deployed in their offices worldwide • Set up a complete management consulting processes for a newly established consulting unit in a Southeast Asian government agency. The consulting unit’s mission is to help local enterprises invest and expand profitably overseas Private equity/strategic due diligence: • Conducted strategic due diligence for Private Equity clients. Experience includes publishing/advertising industry in Singapore and automobile assembly, distribution and dealership in Indonesia Human resources development: • Led recruiting efforts at the Wharton School of Business for the Singapore, Hong Kong and Beijing offices • Selected as the trainer representing Singapore at a global training session for new Associate Consultants (ACT 2004) • Led people development efforts for the 50-person client team. Activities include organizing formal training program, providing performance review/skill improvement plan, as well as informal coaching/feedback
Akarin Phureesitr's Contact Information
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