Ahmed Qandil

Ahmed Qandil

Director of D2C (Direct-to-consumer) Business - MBC Shahid @ MBC GROUP

About

As the Director of the D2C business at Shahid, the leading video streaming platform in the MENA region, my main role is to define the content strategy that drives the growth and retention of Shahid's customer base. This includes defining the content needs and planning them. In addition content, localization and operations strategy, I also oversee the marketing function across brand, communication, customer growth, and retention on the subscription tier. Moreover, I manage the AVOD strategy and the advertising revenues for the free tier, while leading the group's content protection and anti-piracy efforts. With 20+ years of experience in the media, OTT, VOD, and e-commerce industries, I am passionate about delivering a world-class service that meets the needs and expectations of our diverse and growing audiences in the region. All of that can only happen by leading highly motivated cross-regional teams in different functions. My core competencies include content strategy, business strategy, marketing strategy, product management, UX, UI, digital marketing, social media, e-commerce, mobile applications, content management systems, content operations, data and analytics, OTT, live, video on demand, SVOD, subscription management, payments, digital advertising, recommendations and personalization. As a certified product manager and marketing manager, I have led the successful product relaunch of Shahid's new platform in 2020, with a focus on strong performance, amazing viewing experience, and superior convenience across different platforms and devices. I am driven by the mission of making Shahid the ultimate destination for premium and exclusive content in the region.

Country

United Arab Emirates

City

Dubai

Industry

Online Media

Skill

Streaming Media, Strategic Marketing, Digital Marketing, Digital Media, Social Media Marketing, Digital Strategy, Product Management, Integrated Marketing, Marketing Strategy, Online Marketing, Online Advertising, Web Analytics, Business Analysis, Mobile Devices, User Experience, E-commerce, Mobile Applications, Content Strategy, Management, Web Design

Experience

MBC GROUP

Director of D2C (Direct-to-consumer) Business - MBC Shahid

MBC GROUP

LinkedIn
2025-2 - Present · 1 yr 8 mos

Dubai, United Arab Emirates

I lead Shahid’s content strategy, planning, and operation while overseeing its marketing function across brand, communication, customer growth, and retention on the subscription tier. I also manage the AVOD strategy and advertising revenues for the free tier. In addition, I spearhead the group’s content protection and anti-piracy efforts. My main focus is to ensure that Shahid remains the leading regional player across all OTT services by driving a comprehensive content approach that maximizes audience engagement, revenue growth, and platform excellence.

MBC GROUP

Director of Growth, Brand Marketing and Communications - MBC Shahid

MBC GROUP

LinkedIn
2022-2 - 2025-2 · 3 yrs 1 mo

Dubai, United Arab Emirates

MBC GROUP

Director of Product Management - Shahid

MBC GROUP

LinkedIn
2020-5 - 2022-2 · 1 yr 10 mos

Dubai, United Arab Emirates

My day-to-day role was to maximize the value for Shahid customers by introducing a world-class product with a focus on strong performance, amazing viewing experience, and superior convenience across the different platforms and devices. While managing the product function at MBC Group, I led the full revamp of the flagship video-on-demand platform in 2020 with a team of 20 product and design superheroes. Headed the successful product relaunch of Shahid's new platform including UX, UI, features, integrations, and systems design.

MBC GROUP

Head of Product Management - Shahid

MBC GROUP

LinkedIn
2012-12 - 2020-5 · 7 yrs 6 mos

Dubai

MBC GROUP

Marketing Manager - Shahid

MBC GROUP

LinkedIn
2011-3 - 2014-3 · 3 yrs 1 mo

Dubai

Managed the marketing for Shahid and MBC’s online product portfolio as well as the digital marketing for all TV channels and shows

MEC

Digital Planning Supervisor (MENA)

MEC

LinkedIn
2010-4 - 2011-3 · 1 yr

Dubai, United Arab Emirates

Aleph

GCC Account Manager

Aleph

LinkedIn
2007-12 - 2010-1 · 2 yrs 2 mos

Dubai, United Arab Emirates

Led the GCC digital ad sales for MSN messenger, hotmail, and MSN Arabia

Jeeran

Online Sales Coordinator

Jeeran

LinkedIn
2007-5 - 2007-12 · 8 mos

Jordan

Online Ops Controller

I & Q Internet Services

Online Ops Controller

2006-3 - 2007-5 · 1 yr 3 mos

Jordan

Education

Hult International Business School

Hult International Business School

LinkedIn

Business Administration and Management, General

Jordan University of Science and Technology

Jordan University of Science and Technology

LinkedIn

English Language for Applied Studies

Ahmed Qandil's Contact Information

Email

******@***.com

Phone

(**) *** ****

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