Ahmed Marghany

Managing the full online presence for PC brands under GB Auto, including : • Brand websites • Mobile Apps • SEO/SEM •Managing inhouse/outsourced paid digital advertising activities, including both Performance Marketing and Digital Equity Campaigns, across all PC brands • Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvement • Automating and enhancing internal processes through digital tools • Mapping end-to-end customer journey, identify the gaps in customer experience across all touchpoints •Set digital marketing strategy, goals and objectives to optimize the budget spending with maximum profit.

Drive strategic marketing efforts for Mashreq Al Islami to achieve business objectives, Work with brand team to develop the brand identity. Launch & manage product proposition campaigns i.e. execution through extensive offline, digital & owned assets and use analytics for tracking, optimization & deliver ROI. Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments.

-Transforming campaign designs into executable and automated flowcharts in Unica/EMM. -Configuring, planning, building and deploying scalable nurture streams to implement client journeys and effective response lead management. -Database querying to segment and optimize campaign audience in accordance with the campaign guide. -Consulting with campaign managers at all stages of the campaign development process to understand its design and intent and advising to make sure performance is constantly improved. -Ensuring that campaigns meet quality checks by employing automation best practices and adhering to corporate standards. -Analysis and reporting on live campaigns to improve performance and make sure KPIs are met.

-Identify, assess and promote the leverage of existing eCommerce and Digital capabilities deployed in other AMENA Regions, North American and Europe teams not just within IT but amongst the eCommerce Business leads as well. -Act as Project / Program manager: Ensure Governance on multiple initiatives and delivery on schedule, scope and budget. -Continuously Innovate and research on latest IT eCommerce trends and technologies and determine those that will help in MENA eCommerce agenda -Own Business engagement across projects' lifecycle from requirements gathering to stakeholders' management to testing / rollout and leverage

-Ensure understanding of local Market needs and support the business with guidance, advice and recommendations on all digital initiatives . -Responsible to manage the digital projects from the staging phase to the production phase. -Provide support to Operational Businesses to build and maintain successful digital marketing,social, E-commerce and digital transformation initiatives. -The first contact person for matters in the digital compliance and proactively advice for the marketing team. -Acting as a Single Point of Contact for the local Digital Champion and Business partners on all digital inquiries with the ability to mobilize and engage experts whenever required.

-Working & coordinating with third parties agencies on the digital project development process of Nestlé NEAR" North East Africa Region". -Ensuring compliance with the consumer privacy policy and security/hosting/firewall standards and maintain the Digital Asset Register for Nestlé NEAR. --Provide support to Operational Businesses to build and maintain successful digital marketing, social, E-commerce and digital transformation initiatives. --Responsible to manage the digital projects from the staging phase to the production phase.

-Develpoing reports by connecting and merging different data sources -Widened user autonomy -Simplified access to data -New insights into data -Enhanced productivity and efficiency -Repeatable framework to support reporting and analytics -Powerful report sharing capabilities -Data access control -System resource usage control -Universal tools for different tasks

- Designing and plan BI solutions using Microsoft BI suite - Debugging, monitoring and troubleshooting BI solutions - Creating and deploying reports & ETLs - Writing relational and multidimensional database queries - Configuring, deploying and maintaining database servers