Ahmad A. Khan
Marketing Specialist | Business Advisor | Lecturer & Workshop Facilitator @ Trendsite Management | Marketing Services
About
As a Native American from Michigan, USA, I have built a career bridging the strategic speed of Western markets with the relationship‑driven business culture of the Middle East. With over 30 years of international exposure, I bring a rare perspective shaped by hands‑on work across every country in the MENA region as Director of Market Research with Nielsen. Recognized by Nielsen as a “Retailer 360 Expert,” I earned this distinction through decades of leading strategic management portfolios and guiding organizations through complex market transitions. My expertise is defined by three critical capabilities:Operating under uncertainty: Designing systems and strategies that thrive even when data is incomplete or volatile.Making trade‑offs with imperfect information: Knowing when to act decisively and when to adapt, balancing risk and opportunity.Translating operations to the boardroom: Converting frontline realities into strategic insights that drive executive decisions. This blend of retail expertise, leadership acumen, and cultural fluency enables me to advise governments, corporations, and entrepreneurs on how to protect margins, accelerate growth, and build resilience in today’s unpredictable economy.
Qatar
Doha Metropolitan Area
Management Consulting
Organizational Consulting, New Hire Training, Train the Trainer Certified, Institutional and organizational capacity building, Efficient and transparent delivery of public services, Cooperation and partnerships, Value Creation, EFQM Excellence Model, Oral Communication, Market Analysis, Attention to Detail, Stakeholder Management, Consultation, Return on Investment, Quantitative Research, Growth Marketing, Campaign Execution, Acquisition Marketing, Advisory Boards, Service Delivery Models
Experience

Marketing Specialist | Business Advisor | Lecturer & Workshop Facilitator
A seasoned business advisor, consultant, and entrepreneur with a proven track record of guiding organizations through complex economic landscapes. With deep expertise across strategy formulation, operational resilience, and market adaptation. Empowering decision-makers to transform market turbulence into a competitive advantage.

Corporate Trainer
Doha, Qatar
A genuine passion for organizational development sustainability shapes my progressive vision towards achieving corporate excellence and employee development - a balanced win-win approach. Research, standards, and quality are the foundation of every engagement. Needs assessment, curriculum development, course design, material development, and training delivery all fall under my expertise. Training is not a task, it’s a journey. Passionate learning objective setting ensures all skills are applied back in the workplace is my model.

Corporate Consultant: Business, Revenue & Management Performance
Qatar
Focus on operational diversity & procedure analysis has refined business cycle training/coaching in manufacturing, retailing; (FMCG, CPG, and Appreal), real estate, and customer centricity transformation. Have unique experience in identifying growth opportunities in ( supply chain, marketing abatement/agreements, creating heat indexes (human capital focus & implementation). Interests in international business led to the Middle East market and developing assessment processes that gauge revenue & profitability growth used by major retailers; supermarkets, pharmacy chains.

Professional Business Advisor…Beyond Traditional Borders!
Doha, Qatar
Empowerment of professional Business Advisors in Qatar using professional benchmarks & standards. In conjunction with industry-leading partners and other global association bodies, through a set of developed methodologies and processes that serve as a universal framework for maintaining global advisory practices.

Qatar Chapter Ambassador-Institute of Advisors
Doha, Qatar
Advisor Certification Tailored to Your Organization's Unique Goals ‘Leaders as Advisors’ Some employees have exceptional natural leadership skills, high emotional intelligence, inquisitive nature of business, and good problem-solving abilities that succeed in providing any form of advisory services. We have a program to standardize those exceptional skills as standard Business Advisor Services in non-traditional roles and across Qatar's entire workforce, regardless of industry and role: * Comprehensive Organizational Solutions for workplace optimization * Customized Approach towards Qatar and Advisor Standards * Expert Guidance in Establishing Global Standards & Qatar Culture

Client Engagement Consultant
Doha, Qatar
TradinLoop is a cutting-edge transaction automation platform that streamlines operations and payment management for buyers, sellers, and agents. TradinLoop is an innovative commercial transaction facilitation platform that bridges the gaps in operations, payments, and Trade Finance.

Founder & General Manager
Q22healthychoice.com
Qatar
Provided FMCG, Manufacturers, Distributors, and new brand expansions into the 2022 market (Qatar) & hands-on strategic/operational, customer, and government (health & customs) management; including market research to identify trends and benchmark competitors and price performance indexes.

Managing Partner-EMEA
Qatar
RevenueTek is a specialist revenue risk and performance analytics and consulting company that helps organisations around the world understand and respond to an array of complex and rapidly evolving risks which are rendering corporate revenue streams across virtually every industry more uncertain, unstable and fragile. Almost every day, another iconic company boasting decades - even centuries, of success finds its revenue model under siege, rendered obsolete overnight by a multi-pronged assault of technological advance, unprecedented market volatility and rapid shifts in customer buying behaviors and dynamics. Since 2005 we have employed our proprietary IP, patented data analytics software and Marginal Gain Theory, to help more than 150 companies meet these challenges.

Capability Development Consultant
Qatar
The perspective taken by the SCF is multi-functional, considering Supply Chain Management (SCM) in the broadest sense of all key functions contributing to supplying customers with requested goods or services. These functions are Purchasing, Logistics, Operations (including manufacturing) and Customer Service & Support, in a managerial context. "The Supply Chain Foundation" has been created by long-standing supply chain professionals at the cross-roads of purchasing, logistics, operations and management with a view to integrate such disciplines with no historic legacy in any particular discipline and a clear focus on contributing to creating a profession which would be recognized as having a decisive impact on the performance of organisations and would thus motivate all professionals to engage into rewarding careers.

Managing Director (founder)
Strategic business consultant in consumer goods, manufacturing, distribution, and brand development. Foreign Investment project. Market research, supply chain improvement, and revenue growth planning and implementation.

Retail 360° Specialist | International Trade | Brand Devel
NM
Doha, Qatar

Chief Operating Officer
Qatar
Transformed a (520) million Qatari Riyal family business into a (750) million QAR company by restructuring all core functions and implementing standard operating procedures. Managed change for improved profits 350%, optimized the ERP system in daily operational reporting and supply chain efficiency. 800 staff, over 1200 SKUs, country wide distribution: HORECA, Key accounts, Traditional Trade, Wholesale, Al Safi DANONE operation, and distributor for VODAFONE Qatar. • Re-structured sales, IT, HR, and direct reports consist of: IT, HR, Supply Chain Manager • Established the highest sells in the company’s 34 year history: gross profit, Dashboard tracking, Margin Analysis report, net profit, and reduced expenses by 25%, modernized the marketing process, and integrated the supply chain process into the finance budget/operating plan.

Commercial & Procurement Director
Saudi Arabia
Head architect with the CFO and sector directors on P/L & marketing structuring and strategies. Lead negotiations with major vendors (CPG), medical companies, and stakeholders to develop mutually profitable and pragmatic commercial terms in (Supplier Agreements) worth 50 million USD per annum. • Gross margin management-Al Nahdi commercial business is divided into FMCG (1billion sales) & Pharmaceutical (800mm sales) profit/ revenue centers. Total sales 1.8 billion Saudi Riyals and gross margin gain was at 2%+ growth ratio by end of August 2009 • Developed, implemented, and managed a calendarized marketing abatement program, never achieved before in NMC's 23 year history. Achieved financial targets: index revenue 132% over previous year, implemented a customized vendor deal agreement tracking system, redesigned the company’s logo, built a commercial team from scratch, managed 35 staff members; including category managers, analysis, business unit manages & buyers, and excelled at client satisfaction and ensured vendor relationships were retained.

Managing Director
Saudi Arabia
Lead the Nielsen commercial business to deliver profitable revenue growth and achieve financial targets, excelled at client satisfaction and ensured retailer cooperation was retained at the lowest sustainable cost. As the key leader in geography it was essential to provide the leadership needed to achieve high employee engagement and pride in Nielsen. Key result areas included the following: • Strategic planning and effective execution of One Nielsen business plans across all product lines that are relevant to Consumer Packaged Goods Manufacturer and Retailer Clients to achieve planned growth, expanded retailer entanglement and meet annual financial commitments. • Collaboration with all Nielsen key product leaders, corporate functions and global business service units to drive successful implementation and delivery of services to clients, both existing and planned new services in line with agreed global/ regional strategies and priorities.

Retailer Service Director
Middle East, North Africa
As an expert retailer specializing in retail dynamics the Middle East, North Africa, region (MENA), this position facilitated the capability enhancements of Nielsen’s retailer partners to gain valuable insights into the performance of their business from both a sales and shopper perspective. Retailer Services was responsible for the core business process that secures raw data and roll out total market related statistical reports and category management solutions for all Hyper/Supermarkets. Also conduct seminars covering global retail trends and consumer based analysis across 13 countries (MENA): • Accountable for the cooperation relationships with existing Retailers and development of new Retailer relationships in line with strategic plans, negotiating the most favorable terms for securing data & content • Achievement of a high profile for Nielsen in the local market through participation in local events, local industry associations, symposiums as well as convening client events to demonstrate market capabilities, build market interest
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