Ahmad El Sayed
Head of Brands: Hind Al Oud & Khales @ Mohamed Hilal Group
About
I am an accomplished Retail and Brand Management Expert being a turnaround catalyst with a long and broad experience of more than 20 years in the Retail and Fragrance industry across the Middle East including the UAE, Lebanon, & Egypt. I build comprehensive business and innovative brand strategies that have proven track record surpassing goals and exceeding the business objectives that seek to increase the organization’s market share by an astounding level. Throughout my rich career, I always strive to maximize new business development opportunities so that an effective stream of revenue can be generated for the company with close monitoring on the expenses to maintain and achieve the targeted profit. With the key business partners that I have managed, my outlook has always been towards increasing the brand visibility and a 100% customer satisfaction. I am an expert offering exemplary skills including Planning & Budgeting, P&L Management, Sales Training & Marketing, Distribution Management, Product Development & Launches, Promotions, Channel Management, Team Leadership & People Development. With my passion, dedication, and attitude towards my work, I have successfully helped the company to penetrate new markets and drive business growth substantially with verifiable success in GCC markets.
United Arab Emirates
Dubai
Retail
People Development, Brand Development, Brand Management, Retail, Marketing Strategy, Product Development, Business & Sales Growth, New Business Development, Client Management, Market Penetration , Performance Improvement, Competitive Market Positioning, Multichannel Distribution, Customer Acquisition/Retention, Operation Standards, Relationship Building, Budgeting & Forecasting, Contract Negotiations, Team Leadership , Leadership Mindset
Experience

Head of Brands: Hind Al Oud & Khales
United Arab Emirates
In addition to the previous tasks, my responsibilities include and not limited to: - Develop and implement a comprehensive business and brand strategy - Develop overall budget for the division - Develop P&L plan for the division - Plan for product development and launches strategies - Support Managers on business operations and execution - Support in building marketing strategies for the brands - Set, ensure, and maintain the brands guidelines - Develop innovative customer journey and brand experience - Ensure team development and conduct plan training programs

Regional Brand Manager
Dubai, United Arab Emirates
Some of my main current responsibilities are as follows: • Develop and implement retail business and brand portfolio strategy. • Consolidate and refine the overall budget for the brand. • Prepare budgets and approve expenditures. • Assign sales territories and set sales quotas. • Plan and coordinate training programs for sales staff. • Direct the distribution of goods and services by assigning sales territories and setting sales goals. • Control costs in line with the department objectives and business plans. • Set sales target for each store and motivate team to achieve it. • Develop incentive schemes for staffs to drive performance. • Monitor and study competitor’s performance to stay abreast with market trends. • Prepare annual sales budget and forecast. • Work closely with Retail Director to develop a yearly marketing plan for the region. • Conduct appraisal and evaluation of the entire team members. • Communicate strategic store operations and ensure its proper execution. • Maximize sales in all stores and kiosks through coaching and performance management. • Ensure maintenance of store merchandise to achieve the highest level of quality in the brand’s look & feel as per the brand’s guidelines/standards.

Area Manager
Dubai, United Arab Emirates
Some of my main current responsibilities are as follows: • Set and achieve sales targets in a monthly basis. • Maximize sales and profitability by delivering exceptional customer service. • Provide a team of 20+ staffs with a stimulating and supportive environment. • Maintaining and increasing standards of visual displays in retail outlets. • Monitor stock levels to ensure availability of each items. • Reduce the risk of stock loss by implementing proper guidelines in accord with group policy. • Perform annual stock taking and monthly brand counts when needed.

Country Manager
Habitat Furniture
Cairo, Egypt

Retail Store Manager
Izzat Al Daouk & Sons
Lebanon
My tenure here is marked by promotion and advancement to senior leadership positions (joined as Retail Buyer in 2001 and promoted to Retail Manager in 2002).
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