Amanda Gunderson
Evolux Marketing Manager @ Evolus
About
As a passionate marketing manager with a foundation in financial planning, I bring a unique blend of creative execution and financial discipline. As the Marketing Manager of the Evolux Loyalty Program, I’m passionate about building customer loyalty with perks that interest accounts and also drive measurable business results. My career spans both Marketing and Finance, giving me a dual-lens approach to driving growth, optimizing spend, and executing campaigns efficiently and effectively.
United States
Newport Beach
Health, Wellness & Fitness
Financial Reporting, Marketing Operations, Loyalty Marketing, Multi-Channel Marketing, Marketing Campaign Management, Financial Planning and Analysis (FP&A), Financial Planning, Teamwork, Public Speaking, Leadership, Social Media, Customer Service, Event Planning, Time Management, Social Networking, PowerPoint, Facebook, Spanish, Microsoft Word, Microsoft Excel
Experience

Evolux Marketing Manager
Newport Beach, California, United States
In my current role as Marketing Manager, I oversee the day-to-day operations of our customer loyalty program, Evolux. This includes managing our e-commerce platform and Salesforce sites, as well as coordinating key vendor relationships to ensure timely, on-brand delivery of omnichannel campaigns. Leveraging my background in financial planning, I also lead departmental budgeting and forecasting, strategically allocating spend across various campaign channels and vendor partnerships.

Financial Planning Manager
Newport Beach, California, United States
In my former role as Financial Planning Manager, I led the development of annual budgets, monthly and quarterly reporting, and rolling forecasts for the Commercial (Sales & Marketing) organization. In addition to managing cross-functional planning processes, I conducted ROI assessments for both existing and new business strategies to deliver actionable financial insights that informed strategic decision-making.

Financial Planning Manager
Carlsbad, California, United States
COOLA is an eco-conscious suncare and cosmetic company that uses natural and organic ingredients in its formulations. I was responsible for the preparation, coordination, and documentation of financial processes including forecasting, budgeting, and monthly reporting.

Senior Underwriter
Encinitas, California, United States
ABP Capital is a privately capitalized, direct lender that originates bridge and construction loans. I was responsible for evaluating the creditworthiness of commercial loan originations; analyzing real estate and market data; interpreting business and personal financial statements as well as cash flow projections; and preparing written credit memorandums. During my time as "Senior Underwriter", I underwrote $98.4M in construction and bridge loans. I also underwrote $25.0M and $14.5M in loans under the Main Street Lending Program and Paycheck Protection Program, respectively. Both programs were established during the COVID-19 pandemic.

Commercial Credit Specialist
Savannah, Georgia, United States
In December 2019, Truist was formed as a result of the merger of BB&T and SunTrust. Prior to its merger, BB&T was a large southeast regional bank that prided itself for its strong community bank principles. I was responsible for managing the commercial business loan portfolio in the Southern Georgia region by completing annual commercial credit reviews and providing data integrity support.

Marketing Specialist Intern
Los Angeles, California, United States
Capital Group is a financial services company that ranks among the world's oldest and largest investment management organizations. I was responsible for completing competitive analysis of retirement and life insurance products as well as advising on conference strategies and business development techniques.
Education

Finance and Public Health
I graduated early in December 2014 with a major in Finance and minor in Public Health. During this time, I interned with Capital Group as a "Marketing Specialist Intern" (Summer 2014) and the William & Mary Admissions Office as a "Grassroots Intern" (Spring 2014). I also served as the President (2014) and Recruitment Chairman (2013) of my social sorority.
Amanda Gunderson's Contact Information
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