Agrima Dwivedi

Product Marketer @ Signzy

About

I'm a product marketer who's currently exploring growth in the fintech space. Always open for collaborations, conversations, and trying new things —would love to chat about startups, poetry, pets, writing, food, growth or all of the above :)

Country

India

City

Bengaluru

Industry

Marketing & Advertising

Skill

Generative Engine Optimization (GEO), Lead Generation, B2B Marketing, US B2B, Marketing Strategy, Product Marketing, Content Marketing, Growth Strategies, Email Marketing, Social Media Management, Search Engine Optimization (SEO), Content Strategy, Web Content Writing, Human Resources (HR), Copywriting, English, Research, Communication, Public Speaking, Writing

Experience

Product Marketer

Signzy

2024-8 - Present · 2 yrs 2 mos

Bengaluru, Karnataka, India

-Drove inbound lead generation through Generative Engine Optimization (GEO) and SEO — building visibility across AI-powered search channels before most teams had it on their radar. -Grew LinkedIn and a monthly C-suite newsletter targeting US BFSI leaders.  -Got ahead of the AI curve early - built agents for website content, video scripts, technical SEO, and more.  -Handled fintech events end-to-end - from Global Fintech Fest to Dubai Fintech Summit — covering campaigns, logistics, merch, and on-ground execution. -Managed agency partners across design, web, and paid - keeping deliverables on-brand and on-time.

Marketing Associate

bluelearn

2023-7 - 2024-9 · 1 yr 3 mos

Led all growth initiatives, including competitor analysis, user acquisition, PR, user segmentation, ICP creation, and more

Copywriter

bluelearn

2022-8 - 2023-7 · 1 yr

Headed content and copy for web, app, social media, Google and Meta campaigns

Social Media Intern

Bakarmax

2022-1 - 2022-2 · 2 mos

Managed social media and operational tasks to help in scaling the brand post their Shark Tank appearance.

Web and App Copywriter

2020-10 - 2022-1 · 1 yr 4 mos

Crafted content strategy, web copy, email flows, and blogs to generate traffic and revenue for homegrown and international brands. Managed and scaled social media, generating awareness, engagement, and sales for clients.