Agastya kumar Komarraju

* Responsible for the entire CRM life cycle management from member acquisition and engagement to retention. * Facilitates strategic decision making by providing a unified cross-channel view across digital and offline channels. * Helps optimize hundreds of millions of dollars of marketing budget by optimizing channel level response curves created through MMM, MTA and member journey (network) models. * Focuses on campaign measurement and optimization through experimental test design and targeting members through uplift modeling using machine learning models. * Leads team of data scientists who target the right members with the right offer at the right time for different marketing campaigns. * Main point of contact for data-driven decision making

* Writing academic papers on BI, data mining and predictive modeling * Working with academics on several big data and Hadoop projects at IRIS (Institute for Research in Information Systems) * Demonstrating multiple BI tools to help graduate students learn and become familiar with them * Grading student papers and guiding them through their term projects

* Analyzed current business needs and identified the ways in which the PCI support site can be enhanced to improve customer satisfaction * Interacted with business users from multiple departments and put together a requirements document * Tested multiple CMS solutions to make sure all requirements were satisfied * Built a fully functional support site for the company

* Translate business requirements using complex methods and models to determine appropriate system solutions. * Work with end users, business analysts, technical staff, and project team members to plan, design, develop, implement, and enhance business analytics capabilities using a variety of SAS software products. * Provide technical leadership on complex projects by devising approach and cohesive solutions. * Building complex statistical models to find solutions to business problems.

* As the webmaster to the graduate college, I worked with several tools and programming languages to maintain and develop the graduate college website. * Analyzed the college’s need to migrate to a new template and put together a project plan to upgrade the entire web site * Worked with multiple web programming languages which included HTML, PHP, CSS and JavaScript * Worked as the database administrator to the graduate college * Developed the OSU chat application (Let’s Talk) and created over 120 webpages. * Used multiple web analytics tools to analyze and differentiate between students who were visiting the site

* Job description: * Lead analytics based operations for a major fortune 500 company. * Manage project timelines, lead hands on implementation and delivery of quality analytics. * Work with clients on a daily basis to identify business opportunities by using a combination of tools. * Main point of contact for data and modeling * Build and maintain ongoing relationships with clients.

* Consults on the business strategy by conceiving, designing, developing, and delivering statistical, heuristic, and machine learning analyses. * Evaluate marketing strategies for maximizing membership acquisition and retention while maximizing sales. * Build end-to-end solutions for measuring marketing effectiveness across a range of marketing channels. * Drives cross-functional collaboration with other support functions by partnering with all functional areas required to connect to data, perform analyses or present results.

* Job description: * Understand client needs for quantitative analysis of marketing effectiveness. * Develop and test model specifications to meet client. * Build highly insightful market mix models to drive business. * Lead projects and make presentations to clients.

Activities and Societies: Won the IT case competition 2011 conducted by Spear's School of Business,OSU

Activities and Societies: * Elected as the President of Rotaract club of G.V.P College of engineering * Elected as Chief editor of the Information Technology department magazine * Elected as the Director of professional development of Rotaract Club of G.V.P * Member of the fund raising committee for FOCUS’09, a national technical symposium of G.V.P. IT department held in 2009 * Conducted and spoke at many workshops for students from high school and college