Adrienne Fasano

Executive Advisor | Strategic Marketing & Sales Leader | Digital Transformation Expert I believe success happens when we find a better way and share it. Throughout my career, I’ve embraced this philosophy—challenging the status quo, thinking differently, and crafting clear solutions that drive real results. My approach is simple yet powerful: find a better way, share it, and execute it with impact. With over two decades of experience in marketing, sales, digital transformation, and both B2B and B2C environments, I’ve had the privilege of working with organizations in high-growth and restructuring scenarios. I specialize in helping companies achieve their strategic objectives and enhance performance, whether through innovative marketing strategies, sales optimization, or digital transformation. In my previous role as Chief Marketing Officer for the Americas at Cushman & Wakefield, I led the transformation of the firm’s branding and go-to-market strategies, playing a key role in the company’s successful IPO. As the CEO & Co-Founder of Scoperta, I revolutionized the DTC wine marketplace, connecting consumers with boutique wineries in a unique, direct way. Today, as an Executive Advisor at Martellus, I work with companies like Dow Jones, Blackstone PE-Owned Chamberlain Group, and Wintrust Financial, providing targeted advisory on marketing, sales strategy, and digital transformation. My background includes numerous accolades, including being named the Most Powerful and Influential Woman of Illinois in 2013, Crain’s Woman of Influence in 2017, and receiving the NY Festivals Big Idea/Small Business Award in 2022 for Scoperta. My education includes an MBA in International Business from Roosevelt University and completion of the Transformational Leadership program at Harvard Business School, where I gained deeper insights into leadership and business transformation. At the core of my work is a commitment to empowering organizations to think and act differently. I partner with businesses ready to embrace change, push boundaries, and find new, smarter ways to thrive in today’s competitive landscape. Together, we can turn strategic visions into actionable plans that drive growth and innovation. Let’s work together to find a better way and make it happen.