Adithya Sulaiman

Leading revenue, growth, and commercial strategy for DemandNexus - the company that invented the Guaranteed Pipeline category in B2B demand generation. What that looks like in practice: → Owning all enterprise client relationships and deal strategy → Driving the Waterfall Pod : Our flagship guaranteed meeting program → Building and activating a 75-partner referral ecosystem → Running ABM campaigns across 200 high-value target accounts → Managing the commercial relationship with our 9 niche B2B publications The model we built: clients pay only for BANT-qualified meetings that are confirmed on their calendar. Zero risk. 35%+ close rate. $1,500 average cost per closed deal. 3,400% average client ROI. If you're a CRO or VP Sales spending budget on leads that don't convert — this is the conversation you need to have. → adithya@demandnexus.io

Scaled DemandNexus from an early-stage operation into a multi-publication B2B media and demand generation platform. Built the operational and commercial infrastructure that the company now runs on: → Grew the publication network to 9 niche B2B brands reaching 15M+ decision-makers across AI, Cybersecurity, FinTech, HR Tech, Legal Tech, MarTech, DevTech, and C-Suite audiences → Established Appointment Generation and the Waterfall Pod model: transitioning from activity-based lead delivery to outcome-based guaranteed pipeline → Built the client acquisition engine that signed the first 10 anchor clients in 90 days → Managed demand generation programs delivering 20,000+ contacts per month at peak This role was where we realised the entire industry was broken — and decided to fix it rather than keep running the old model.

Co-founded DemandNexus with a single conviction: B2B demand generation was broken and nobody was fixing it. The problem was simple. Vendors get paid for delivering lists. Whether those lists generate revenue is irrelevant to their billing. The incentives are completely misaligned. In the founding period, we built the model from scratch: → Established the initial publication network and editorial infrastructure → Designed the Waterfall Pod framework — the demand generation program built around guaranteed outcomes, not activity → Closed and delivered the first pilot programs that validated the core thesis → Built the team and operational foundation across India and the UAE The founding insight that drives everything DemandNexus does today: when you only get paid for meetings that happen, every incentive aligns with client success.

Flynaut is a full-service digital agency specializing in innovative technology and design solutions. Our mission at Flynaut is to empower businesses to reach their full potential through our exceptional service and lasting relationships. We believe that leveraging innovative technology and design is crucial for success in today's digital landscape. As a full-service digital agency, we offer a comprehensive range of services that can help your business thrive.

Ondot is a Data-Driven, Technology Powered, Thought Leadership Media Company. We help B2B technology brands engage with enterprise IT and business audiences globally. Global technology marketers leverage our media sites to connect with our worldwide audience. What we do We drive brand awareness and demand generation for B2B technology companies, engaging senior IT and business leaders globally. Our global media properties provide business technologists and marketers, with unparalleled opportunities for engagement. We create high-quality and credible custom content for decision-makers across businesses. We specialize in outreach targeting of accounts through our extensive network. As a part of our advertising campaigns, we offer strategic visibility to brands through ads, category sponsorship, and targeted newsletters. Our dynamic event strategy helps businesses build phenomenal relationships in a neutral setting with engaging industry issues and trend-based discussions. Our brand enhancement solutions drive engagement, garner recognition through design and ideas, and build thought leadership. Our Media Brands: Enterprisetalk.com, TalkCMO.com, ITSecurityWire.com, TalkMartech.com, TalkFintech.com, and TalkDev.com

We are an Artificial+Human Intelligence powered and Intent driven Omni-Channel demand generation company focusing on transforming the best customer opportunities into holistic profiles that build brand loyalty and uplift your ROI. In-short, We act as a virtual extension of your sales team. • Doing research for United States, Canada, Mexico, Brazil, Italy, France and APAC Countries (Singapore, Thailand, Indonesia, Japan, Malaysia, Philippines, Australia, New Zealand) clients. Understanding the market, Identifying and categorizing the right contacts for target market for different services, softwar and applications. • Handled all the standard Market Research procedures with great consistency and outstanding results in terms of Qualitative & Quantitative research Methodologies. • Constructing a bespoke CRM database, sourcing the relevant start data, adding to this intelligent rich resource and refreshing and updating it continually to ensure it's both relevant and reliable for other marketing activities in the organization. • Building mutual relationship of understanding and ethical work opportunities between company and clients. • Market study, understanding business with good analytical skills and great grasp over consumer research. • The in-depth market assessment for individual MICRO and MACRO markets. • Telemarketing: Generate highly qualified, targeted leads and actionable Market Intelligence. • Lead Generation and Appointment setting. • Promotions, marketing and selling of products. • Generating confirmed appointments which will be converted into qualified business opportunities for field sales through the knowledge of marketing, branding, communications and consultancy. • Proficient in LinkedIn, Factiva, Google, Yahoo, InsideView, ZoomInfo, Lead Ferrett, Manta, Salesfuel etc. • Specialties: Global IT Market Research, Client acquisition, account management, company profiling, Database generation, Competitor Analysis, Newsletter writing, Survey Reports.

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