Adindha Najwa Tamara

ASTRO, Indonesia’s #1 Quick Commerce – delivering in 15 minutes with 15.000+ products across Jabodetabek. Available 24 hours. - Build and manage strategic partnerships with external brands, communities, merchants, and institutions - Plan and execute online and offline activation programs to drive brand awareness, engagement, and customer acquisition - Manage and engage communities to foster long-term relationships and sustained participation - Lead partnership negotiations, including proposals, benefits, timelines, and deliverables - Collaborate cross-functionally with marketing, sales, operations, and creative teams - Monitor and evaluate campaign performance (engagement, reach, leads, GMV where applicable) - Manage budgets and prepare performance reports to ensure ROI achievement

- Led an Incubation team to establish partnerships with new brands, aligning with growth goals. - Acquired and Handle for 208+ Brands of Beauty and Personal Care Category on H2 2025 - Developed strategies for vendor onboarding, ensuring mutually beneficial agreements. - Built & maintain strong relationships with B2B Premium Brands, mostly from Beauty & Personal Care category to foster collaboration and long-term partnerships. - Directly reported to Brand Acquisition Lead Key Success on H2 2025 - Onboarding Potential Brands & Assortments (+30%) July vs October - Growth GMV New Brands (+35.98%) - Growth Gross Margin of Assortments (+15.52%) - Growth Total Promo / Rafraksi of Assortments (86.81%) - Decrease Total Wastage of Assortments (-15.29%) - Growth Total CM1 of Assortments (+45.66%) Performance Appraisal H1: Excellent, Above Expectations

• Approached & Hired by Head of FMCG Non Food • Developed 100+ Beauty Brands to Join Business Plan (JBP) Campaign, increasing GMV and Ads Revenue. • Built strong partnerships with 70+ FMCG brands, negotiating deals for best pricing offers. • Utilized internal and external data to drive incremental sales and monitor performance metrics. Key Success: • Performed Probation with Excellent Expectation Result • Achieved +102.43% growth in Beauty Category within first 3 months (Probation period) • Achieved Growth GMV Beauty (Jan-Mar vs Apr-June) (+27.67%) Q1 vs Q2 2024 New SKU (+76.3%) and GMV from New SKU (+21%) • Growth Beauty as one of the Fastest Growth of Non Food Category (+1.8x) June vs Sep 2024 • Leading #1 for Above Average Margin of Beauty Category / Perawatan Wajah compared to other Non Food Category • Achieved Growth JBP Brand GMV for Beiersdorf (Nivea) GMV (+33%) and Sell In (+65%) YoY 2023 vs 2024 • Led highest-value negotiation for 25+ brands, securing 40,000+ freebie units (worth ±IDR 1B) for December 2024 Fomo Box campaign • Performance Review : Excellent

• Handling 40+ Big Distributors & Brands on Beauty, Health & Personal Care Category to growth GMV and total order (TPO) performance with high touch strategical business • Pitch and negotiate the merchants to use promotion feature tools in the platform to help seller gain customer traffic • Provide market insights from Merchant perspective, including understanding products, market & competitor dynamics • Curate submission SKU products and prices regularly from reg campaign (eg. Kejar Diskon, Kumpulan Toko Pilihan, Waktu Indonesia Belanja) • Offer and close the deal for operating profit margin deals and monetization paid package to improve revenue • Create Join Business Plan (JBP) for each Managed Merchants in Mid/ Long Term Planning, with clear objective and results day-to-day, focus on maintaining relationships with JBP and Strategic Merchants. • Conduct Monthly Business Reports for JBP and actively create Business Plan Program for the Groceries Category. • Doing campaign submissions for Top Section and Deals section • Directly report to Business Development Manager Proven Achievements: • H2 2022 : Growth GMV (+12%), Growth Order (+17%), Growth TopAds Usage (+17%), Growth Top Product (+15%) YoY • H1 2023 : Growth GMV uplift (+21%), Growth Order (+18%),Growth Total Revenue (+22%) YoY

• Approached & Hired directly by Senior Lead Region • Handling 60+ Distributors & Reseller (Beauty & Fashion) to growth GMV and total order (TPO) performance. Proven Achievements: • Rewarded as Sales Race Winners in Q4 2022 • Passed and Achieved the Target of Merchants Acquisition to onboarding Tokopedia (150+) within transactions during my probation periods (3 months) • 1st TopAds Achiever of Merchants Usage in National Wide (128%) on October H2 2022 • Highest OKR (105%) on H2 October 2022 in city • Pitching and Dealing of more than 10+ New Sellers joined Paid Campaigns (WIB, Cantik Fest) on H2 2022 • Successfully hit Top Highest Dealing Merchant Voucher Chip In Collaboration from Target 20/40 of Manage Merchant on Q4 2023 (July - November) • Hit Target Offline Visit 20/20 per Months on H2 2022

• Achieved Cum Laude honors with a GPA of 3.73/4, showcasing dedication and academic excellence. • Graduated among the Top 10 out of 300+ students, with strong academic and organizational involvement • Managed a diverse range of business courses with a focus on Marketing, Economics, and Strategic Management. • Served as a Mentor for the Management Study Program (Intake 2017), Class Representative, and Assistant Lecturer for Management courses. Actively demonstrated leadership and teamwork as a committee member in various campus organizations and major events, including Business Week and Student Life Cup. • Developed strong analytical and problem-solving skills through real-world projects and case studies.

• Developed marketing plans for Peer to Peer lending and Deposito Bank Perkreditan Rakyat, collaborating with KOLs and creating financial education content. • Increased account registrations on the Komunal platform through strategic campaigns. • Attended training programs to enhance skills in marketing and financial education. Komunal is a Financial Technology industry of peer-to-peer services in Indonesia that helps create relationships between potential MSMEs and funders to support economic growth in Indonesia.

Perjuangan Mahasiswa Bela Bangsa (PEMBEBAS) is one of the work program activity conducted by the Department Pengembangan Wawasan dan Penalaran (DPWP) of Badan Eksekutif Mahasiswa (BEM) Universitas Pelita Harapan Lippo Village. PEMBEBAS consisted of 3 series activities, namely Talk Show, Think Tank, and Strategic Studies. I was involved with Strategic Studies Program (Tim Kajian Strategis). Brainstorming our thoughts about radicalism in Indonesia through education that occurred and look for an applicable and concrete solution, after which the solution obtained can be directly implemented or advocated to the relevant stakeholders (KEMENDIKBUD and Kementrian Agama Republik Indonesia / Ministry of Religion of the Republic of Indonesia)

• Managed Open Table and Accountability Reports for Bank events, ensuring accuracy and compliance with OJK regulations. • Oversaw Cash & Stock Opname activities to reconcile vault and ledger balances, demonstrating meticulous attention to detail. • Assisted in employee data input and SQO tasks, contributing to the branch's service quality and employee performance.

I was feeling grateful that I have selected from a hundred candidates/participants of UPH Mentor 2018 on training Mentor program. Mentoring UPH can be described as a process of mentoring and also a growing community created for new students. We called mentor as “PEOPLE GROWER” in developed or shaped students to the better character. My responsibilities are: - Coordinated with Student Life Team of Universitas Pelita Harapan in being a role model to showed good representative and guide new students in life-skills such as leadership, social character, social spirit, and spirituality where all involved can directly practice what they have learned, not only in class or not only academically but also non-academicly. - Serving 10 new students / mentees (2018 intakes) to adapt their transition phase from highschool to the new university lifestyle, and help them to find their true potential and calling the passion to fulfill their duty. - Setting an example and guiding new students in academic-related aspects such as studying activity, the lecture process, and interacting with Lecture and Academic Advisors.

• Processed sales files and handled correspondence & vehicle identity documents at Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI). • Generated daily and monthly service sales reports, ensuring accuracy and completeness. • Managed workshop material stock and work forms to support efficient operations.

On BUSINESS WEEK event conducted by Himpunan Mahasiswa Jurusan Manajemen UPH Medan. My role as a Liaison Officer who guided the participants to well prepared on their competition.

I and my friends started to create a business concept from our premium t-shirt business, Tee Story. The name Tee Story comes from our idea, namely from the word “Story” which means story, the meaning is that we want to express stories, feelings that can be poured through the words of quotes written on t-shirts that are worn everyday so that these quotes can become motivational sentences which everyone can read. The target that achieved: Sold 500+ pcs of tees for first 3 months

Bachelor’s Thesis: “The Influence of Aftersales Services and Customer Relationship Management towards Customer Loyalty at PT. Mitsubishi Dipo International Pahala Otomotif” Grade : A+ Link: http://repository.uph.edu/id/eprint/41140

C2 Proficient Level