Addison Carter

Director of Programmatic & CTV Strategy @ Torro Stream

About

With over 15 years in digital media and advertising, I specialize in leading strategic growth across programmatic video and Connected TV. At Torro Stream, I drive CTV initiatives that merge data, creativity, and technology—crafting campaigns that resonate across devices and screens. My experience spans both agency and tech-side roles, helping global brands navigate the evolving landscape of streaming media and performance marketing. My strengths lie in team leadership, campaign performance optimization, and cultivating lasting partnerships that deliver results. I'm passionate about helping brands reach high-value audiences through innovative cross-platform strategies. Let’s connect if you're interested in the future of streaming, programmatic, or scalable media growth. #CTV #ProgrammaticMedia #DigitalAdvertising #AdTechLeadership #CrossDeviceStrategy #StreamingMarketing #AudienceIntelligence #MediaExecution #CTVTargeting #TorroStream

Country

City

United States

Industry

Transportation/Trucking/Railroad

Skill

Cross-Platform Planning, Programmatic Buying, Video Programmatic Buying, CTV Strategy, Customer Relationship Management (CRM), Campaign Optimization, Cross-media Campaigns, Campaign Performance Analysis, Online Media Management, Ad Network Management, Behavioral Targeting, Media Strategy, Campaign Strategies, Digital Media Buying, Social Media Marketing, CTV Media Strategy, Target Audience, Performance Analysis, Ad Tech

Experience

Director of Programmatic & CTV Strategy

Torro Stream

2021 - Present · 5 yrs

As Director of Programmatic & CTV Strategy at Torro Stream, I lead planning, optimization, and execution of multi-channel digital video campaigns with a focus on Connected TV (CTV). Key Responsibilities: -> Oversee end-to-end CTV campaign lifecycle across premium supply partners -> Define data-driven targeting strategies and KPIs for performance success -> Lead a cross-functional team of media buyers, analysts, and creative leads -> Collaborate with product and data science teams to refine audience segmentation -> Forge and manage strategic relationships with SSPs and DSPs -> Present actionable performance insights to key clients and stakeholders

Senior Programmatic Video Strategist

Rocket Fuel Inc.

2017 - 2020 · 3 yrs

Led strategic planning and execution of programmatic video campaigns, with early adoption of CTV inventory across premium exchanges. Responsibilities: -> Developed and optimized programmatic video strategies for Fortune 500 clients -> Partnered with tech teams to integrate emerging CTV inventory into media plans -> Delivered weekly reports and insights to client-side marketers -> Managed campaign budgets exceeding $2M quarterly

Media Planning Supervisor

MEC Global

2013 - 2017 · 4 yrs

Supervised integrated media plans for entertainment and tech clients, with early adoption of digital video and CTV placements. Responsibilities: -> Managed strategic TV + digital media plans -> Collaborated with creative and analytics teams to align performance benchmarks -> Evaluated vendor proposals and optimized channel mix across platforms

Digital Media Supervisor

Yahoo

2009 - 2013 · 4 yrs

Led cross-platform digital advertising strategies, focusing on behavioral targeting, video inventory, and ad network optimization. Responsibilities: -> Developed data-driven display and early video strategies for mid-market clients -> Managed a team of junior buyers and analysts -> Partnered with sales teams to pitch programmatic innovation to clients -> Worked on early integrations with DSPs and SSPs

Media Coordinator

DRAFTFCB INTERACTIVE

2004 - 2009 · 5 yrs

Started her media career at one of the largest global ad agencies, progressing from Coordinator to Media Planner over 5 years. Responsibilities: ->Assisted in media buying and scheduling across broadcast, print, and digital ->Built RFPs, handled IOs, tracked campaign delivery and spend ->Supported planning for national CPG and retail accounts -> Gained early exposure to digital media trends and video placements