Adaora U.

Principal | Noire-365

About

I focus on shaping brand direction and helping leadership teams make clear, confident decisions that drive long-term brand and business value. My background spans global brands and high-visibility platforms, where I’ve led brand strategy, partnerships, and integrated marketing across moments of scale, reinvention, and organizational change. Much of my experience sits at the intersection of brand, partnerships, and culture — particularly in categories where perception, trust, and relevance materially impact business outcomes. I’ve worked closely with leadership teams to ensure brand decisions are both commercially sound and contextually aligned. Over the course of my career, I’ve led initiatives across spirits, media, and consumer goods, including launching Rémy Martin’s first NFT-centric limited-edition bottle in collaboration with Usher, and championing the Hennessy Fellows program — a ten-year initiative focused on developing the next generation of African American leaders in partnership with the Thurgood Marshall College Fund. I’ve been recognized for my leadership and impact through industry and corporate honors, including Adweek Executive Mentorship and the MHUSA President’s Award for Excellence.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Professional Mentoring, Peer Mentoring, Mentoring, Marketing Campaigns, Brand Marketing, Prestige, Go-to-Market Strategy, Influencer Marketing, Team Leadership, Marketing Budget Management, Communications Strategy, Brand Strategy, Marketing Leadership, Skilled Multi-tasker, Communication, Marketing Event Planning, People Development, Marketing, Brand Management, Social Media

Experience

Principal | Noire-365

Noire-365

2023-6 - Present · 3 yrs 3 mos

Independent brand and strategy work focused on cultural relevance, partnerships, and long-term brand value across select initiatives. Clients include: -Brown Forman -Allure Bridal -Foundation Louis Vuitton -Chef JJ Johnson -Break Sports

Founding Member

KIND/RED

2023-11 - Present · 2 yrs 10 mos

Joined Kind/red as a Founding Partner to help build a people-first mentorship community centered on kindness, growth and connection.

Sr. Director Marketing and Strategy | VH1 and BET

Paramount

2023-12 - 2024-7 · 8 mos

Directed marketing strategies and integrated campaigns for award shows and original programming, boosting viewership and engagement across digital, PR, experiential, and media channels.

Senior Brand Director Americas | Remy Martin

Rémy Cointreau

2021-8 - 2023-9 · 2 yrs 2 mos

Owned U.S. brand planning and omnichannel marketing, launching Rémy Martin’s first Super Bowl ad, leading e-commerce expansion, and transforming social and CRM strategies to double engagement.

Global Head of Marketing | D’USSÉ

Roc Nation

2021-2 - 2021-7 · 6 mos

Reports to CEO Drove multi-channel campaigns in collaboration with Bacardi to solidify D’USSE as the fastest-growing cognac, including exclusive launches like Jay-Z’s limited edition 1969 bottle and influencer-led activations.

Marketing and Brand Director | Belvedere, Glenmorangie, Ardbeg,Volcan & Woodinville

LVMH

2020-9 - 2021-2 · 6 mos

Led 360 consumer campaigns across Hennessy and emerging spirits, securing celebrity partnerships, launching award-winning programs like Hennessy Fellows, and spearheading high-impact cultural activations.

Marketing Brand Director | Belvedere

LVMH

2019-9 - 2020-9 · 1 yr 1 mo

Consumer Engagement and Events | Hennessy

LVMH

2017-11 - 2019-8 · 1 yr 10 mos

New York, New York

2019 President’s Award Recipient

Senior Marketing Manager | Partnerships and PR

Nestle Waters- | Perrier, S.Pellegrino, Acqua Panna, SanPellegrino Sparkling Fruit Beverages

2011-3 - 2017-11 · 6 yrs 9 mos

Stamford, CT

• Manage day-to-day activities for International Brands’ (Perrier, Acqua Panna & S.Pellegrino) existing sponsor programs and events including South Beach Wine and Food Festival, New York Food and Wine Festival, Art Basel, James Beard Awards and Taste of the Nations. • Manage PR initiatives and provide strategic insight to increase brand awareness and relevence by working directly with the public relations agency. • Effectively manage external agencies and additional third parties for implementation and results within budget and project scope. • Develop competitive sponsorship analysis to ensure proper return on investment. • Optimize and manage agency performance to yield best in class results. • Oversee International Brands activation budget, including forecasting, invoices, and budget management. Key initiatives: -Société Perrier platform for Perrier (www.societeperrier.com) -Perrier Miami Art Basel Partnership (http://youtu.be/ZL_Cmwk3OPY) - SanPellegrino Sparkling Fruit Beverages" The Grove" -World's 50 Best Restaurants (www.theworlds50best.com) -Almost Famous Chef Competition (www.facebook.com/sanpellegrino)

District Marketing Manager | New York City

The Coca-Cola Company

2007-4 - 2011-3 · 4 yrs

Executed innovative retail and experiential programs for vitaminwater and smartwater, delivering double-digit sales growth and impactful media impressions through celebrity partnerships and tailored market strategies.