Adam Mayer

SVP of Monetization @ Chess.com

About

I am a media and technology executive (twenty years' experience) with deep expertise in starting, scaling and running businesses. I have a wide range of industry expertise in topics such as: • Subscription businesses • Digital media • Streaming/OTT video • The Internet of Things • Consumer devices Functionally, I specialize in: • General management • Monetization • Growth marketing/CRM • Strategy • Operations Chosen by Multichannel News as one of 40 Under 40 Movers and Shakers in the Cable Industry. Awarded multiple patents. Educated at Harvard Business School (MBA) and Yale (BA in economics).

Country

United States

City

New York City Metropolitan Area

Industry

Online Media

Skill

General Management, Business Development, Product Marketing, Strategy, Product Management, Marketing Strategy, Operations Management, Digital Media, Corporate Development, Telecommunications, Mobile Technology, Broadband, Wireless, Strategic Planning, Leadership, Cross-functional Team Leadership, Strategic Partnerships, Management, Internet Strategy, Media & Entertainment

Experience

SVP of Monetization

Chess.com

2021-9 - Present · 5 yrs 1 mo

Senior Vice President, Marketing, WWE Network

WWE

2017-1 - 2021-7 · 4 yrs 7 mos

Stamford, CT

Head of marketing and growth for WWE’s subscription-based digital video streaming service, WWE Network. Ran customer acquisition, retention and CRM for one of WWE’s largest and fastest growing business units, until it was successfully sold to Peacock in April 2021.

Vice President & General Manager, IntelligentHome

Time Warner Cable

2006 - 2016 · 10 yrs

Greater New York City Area

Built multi-million dollar smart home business from scratch, owning the P&L and managing a cross-functional team of ~25. Responsible for sales, marketing, product and operations.

Director, Strategy and Business Development

Scientific Atlanta

2004 - 2006 · 2 yrs

Greater Atlanta Area

Led strategic planning, business development and marketing initiatives for S-A’s Subscriber division. Selected by the Atlanta Business Chronicle as one of Atlanta’s 40 Under 40 Up and Comers.

Manager, Marketing

Zagat

2000 - 2002 · 2 yrs

Greater New York City Area

• Led marketing initiatives for Zagat’s corporate sales division. Developed first corporate e-commerce platform, formulated sales strategy, created new products, generated selling materials and conducted sales. • Managed the online advertising revenue stream for Zagat’s website. Developed business plan, managed relationship with ad sales rep firm and conducted sales. • Ran Zagat’s establishment-recognition program. Created the “Zagat-Rated” decal, which can be found on thousands of establishments around the world.

Associate, Business Development, Time Inc. Interactive

Time Inc.

1999 - 2000 · 1 yr

Greater New York City Area

Created and implemented digital media strategies for the various magazine properties (e.g., Parenting, Southern Living). Identified and launched new digital revenue streams, both organically and via partnerships/acquisitions. Led multi-million dollar strategic investment in Millennial-focused digital property.