Adam Biloum

I support the commercial growth of a leading UK pump hire business, driving both sales and strategic marketing initiatives. My role bridges business development, account management, and bid coordination to help Exsel deliver on its growth objectives. Major Projects & Bids Appointed project lead on multi-million-pound frameworks bid (worth £13M), managing timelines, gathering technical input, and coordinating cross-departmental collaboration to ensure readiness for submission. Sales and Business Development Identified and researched high-potential sectors, including fire protection (BAFSA), creating a prospect lists Secured a pump hire sale from an existing account by strengthening relationships and ensuring consistent follow-up. Delivered segmentation analysis using Power BI and Syrinx, drilling into market spend, account age, and sector performance to inform a clearer sales strategy. Produced actionable reports for senior leadership, recommending new markets and strategic growth opportunities. Marketing & Brand Development Grew Exsel Pumps’ LinkedIn presence significantly: +37,712 impressions, 1,216 reactions, and 180 new followers, taking the page beyond 1,800 followers. Developed and executed a LinkedIn campaign showcasing installation capabilities, working with an external designer to ensure posts aligned with brand guidelines. Led planning for Water Equipment Show 2025, delivering exhibition materials, brochures, adverts, and digital strategy. Drove brand alignment initiatives, supporting the rollout of new brand guidelines and elevating Exsel’s image across digital and print channels.

The role is customer facing and from this I have gained excellent customer service skills and gained the ability to defuse a potential unhappy or angry customer and aim to provide a good outcome for all parties involved. I regularly work as team leader, where I have to manage a range of different people from different departments, delegating jobs to colleagues and ensuring they are completed to correct standard. I have to be time and task-oriented mindset to be successful, with a keen eye for detail and quality standards.

This role placed me at the frontline of several large-scale events, including Goodwood Car Festivals and Cheltenham Horse Races. I worked in luxury lounges such as the Lamborghini lounge at Goodwood, providing hospitality services to a range of clients. Due to the high calibre of clients in these lounges there were high expectations and I had to work under significant pressure to perform my role in a professional and friendly manner. Working in these environments has allowed me to stay calm in busy and pressurised workplaces, focusing on the task at hand.

During this internship I was able to shadow the team’s manager as well as work alongside the team to effectively plan and coordinate a range of different events. These events ranged from smaller war commemorations to planning for larger scale events, such as Southsea food festival. I was able to work with key stakeholders and learn how the events manager tackles these relationships. Throughout my time I was able to learn the importance of teamwork and communication, as well as, gaining the resilience and flexibility to continue to execute the event plan when things may go wrong.