Abdullah AL-Habshi

This role involves overseeing company-wide execution across strategic planning, business growth, financial management, and investor relations. Leading expansion across multiple verticals—including B2C, B2B, and delivery/logistics services—while working closely with the CEO and executive team to scale operations, refine OKRs, and meet key investment milestones. Actively represent Bazzarry in board meetings, funding rounds, and strategic partnerships across the region. Driving the company’s transformation into a comprehensive super app platform that integrates commerce, delivery, and digital payments.

This role involved launching and leading Bazzarry.com from concept stage into one of Yemen’s largest and fastest-growing e-commerce platforms. Responsibilities included developing the company’s initial strategy, securing early-stage funding, and overseeing core functions such as product development, operations, and growth. Built and structured the founding team, established company culture, and managed daily executive operations. Played a key role in forming strategic partnerships with suppliers, service providers, and local stakeholders. Additionally, led early efforts in marketing, fundraising, and validating product-market fit.

This role focused on leading marketing strategy and brand positioning for a diversified family business with operations in agriculture (fresh produce), solar energy, electrical equipment, and commercial refrigeration. Responsibilities included supporting import and procurement activities by identifying suppliers, coordinating international shipments, and ensuring compliance with relevant regulations. Additionally, the position involved developing and executing marketing campaigns across both online and offline channels to strengthen brand visibility and market reach. Contributed to product branding and go-to-market efforts through packaging design, digital content creation, and localized promotional activities.

This position involved establishing and operating an international trading company focused on enabling access to global marketplaces through structured cross-border procurement and optimized trade workflows. Responsibilities included end-to-end sourcing and fulfillment, acting as a procurement and logistics partner for clients by acquiring products from platforms such as eBay, Amazon, Alibaba, and directly from manufacturers. The role covered diverse categories including photography equipment, industrial machinery, IT hardware, and consumer electronics. Oversaw supplier negotiations, implemented payment and procurement systems, and coordinated with logistics partners to manage international shipments across the supply chain.

This role involved launching one of the first online classified platforms in Yemen, designed to connect buyers and sellers across diverse product categories. Responsibilities included end-to-end platform development, content management, and community engagement, all executed with minimal resources and technical support. The position also covered user experience design, manual listing management, and organic promotion through online forums and early social media platforms. This experience marked a foundational step in digital entrepreneurship, product development, and online commerce.