Abby Tsao

1. Managed project timelines, progress tracking, and cross-functional coordination to ensure on-time delivery. 2. Provided customer service and project support, maintaining effective communication and resolving issues to enhance client satisfaction. 3. Established task tracking and follow-up mechanisms to monitor project milestones and ensure alignment with objectives. 4. Conducted market research and data analysis to evaluate growth potential across various professional sectors. 5. Assisted in developing market entry and growth strategies, delivering actionable insights and strategic recommendations.

1. Led and developed the UX team, setting goals, growth plans, and performance standards. 2. Defined UX guidelines and workflows to enhance efficiency and output quality. 3. Conducted market and competitor research to provide strategic insights. 4. Collaborated with PMs on feature planning, layout design, and timeline management. 5. Evaluated product usability and proposed improvement strategies. 6. Managed tracking with GA, Mixpanel, and Hotjar, optimizing data collection through iterations. 7. Analyzed user data to generate actionable insights and translate them into design solutions.

1. Led the end-to-end product development process from market research, user analysis, and customer segmentation to wireframes, UI flows, user testing, and app launch. 2. Built and managed a cross-functional product team including PMs, UI and UX designers; set team goals and performance standards. 3. Conducted continuous usability and experience testing to identify improvements and enhance user satisfaction. 4. Authored PRDs and collaborated closely with engineering teams to ensure seamless execution. 5. Evaluated post-launch performance and proposed operational and UX optimization plans. 6. Established design standards and workflows to improve team efficiency and output consistency. 7. Shared product planning and design best practices; developed team growth plans and evaluation criteria to foster innovation.

Lead UI/UX team. Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables. 1. Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach. 2. Overhauled mobile interface to optimize the user experience. Newly launched interface registered conversion ratios by 30%, while shrinking page-abandonment rate by 35%. 3. Designed user-centered Web sites with strong emotional appeal and intuitive navigation to maximize user engagement and cement powerful brand identities. 4. Lead internal design reviews and knowledge sharing sessions. 5. Formulate UI/UX design criteria, reasonable arrangements for designers, team efficiency maximization.

Plan and lead user research (surveys, user interviews, workshops, etc.) to observe pain points and gather user requirements. Advocate user experience in internal scrum team to ensure the usability, viability, and feasibility of designs. 1. Researched, strategized and launched UX improvements for smart TV. 2. Doing User Research, Interaction Design, Prototyping, and Usability Testing. 3. Commit to develop easy-to-learn and easy-to-use humanizing products. 4. Collect a great quantity of human data from Anthropometry Lab. 5. Using questionnaire, experiment and SPSS to analysis the data.