Abbas Sabir

Badael Company is a Saudi Public Investment Fund (PIF) portfolio company driving innovation, local manufacturing and healthier lifestyle choices in line with Vision 2030. Focused on sustainability, local talent development, and supply chain localization, Badael is building strategic partnerships and investing in R&D to lead its category across the MENA region. I am currently leading Badael’s procurement transformation, with a focus on strategic sourcing, supplier optimization and local content development. My work is centered on building a future-ready procurement function that supports the company’s growth and delivers long-term value to both the business and the Kingdom.

Leveraging over 25 years of international expertise in FMCG procurement and supply chain management, I offer unparalleled insights and proven strategies to drive transformative growth and operational excellence. From spearheading multi-million dollar global projects to pioneering sustainable sourcing initiatives, Liquid Advisory is your gateway to unlocking value creation and competitive advantage in the dynamic world of FMCG. Our Services • Feasibility Studies • Procurement Strategies • Procurement Transformation • Productivity Savings • Sourcing Strategies

Aujan Coca-Cola Beverages Company is part of Aujan Group Holding, a Saudi Conglomerate operating across various sectors • Reporting directly to the CEO • Managing a team of 45 (10 Direct/35 Indirect) managing a budget of $1B for both Direct & Indirect spend categories • Responsible for the Regional Procurement & Supply Chain Team for demand fulfilment, strategic planning & resource management across 15 countries with 1500 SKUs across 50 categories with a supply base of 300

Working for the world’s largest food manufacturing company at their largest site specializing in the manufacturing of confectionary brands such as Kit-Kat, Aero, Yorkie, Smarties and Quality Street. Reporting into the Area Manager, the main purpose of the role is to manage a team of people, plant and materials in a culture of performance monitoring, review and action, open communication, employee involvement and continuous improvement.

A leading North American FMCG contract beverage manufacturer responsible for producing brands such as RC Cola, Virgin Cola and Vimto, as well as private label products for Walmart, Marks & Spencer’s, Sainsburys and other large supermarket chains worldwide. Reporting directly to and deputizing for the General Manager, managing a team consisting of production, warehousing, engineering and process staff in a modern high-speed bottling and canning beverage plant producing both carbonated soft drinks, still beverages and alcoholic drinks.

A leading FMCG manufacturer of private label soft drinks in Europe owned by the Mitsubishi Corporation of Japan Reporting to the Quality Manager and responsible for the quality control of the products