Alessandra Asperti

Buying Director, Designer Fashion Jewelry @ Macy's

About

I specialize in driving growth through trust-based client and partner relationships, blending strategic negotiations and cross-functional execution. With a proven track record managing $200M+ portfolios, I help partners and teams translate data into action and build long-term success. In my current role at Macy’s, I lead end-to-end vendor strategy, commercial negotiations, and performance management across national partners, while driving profitability through data-backed pricing, forecasting, and execution. I’ve delivered $20M in incremental revenue through strategic assortment decisions, trend-based chasing, and margin optimization. What I do best — and enjoy most — is building strong partner relationships, negotiating win-win commercial terms, and translating data into action across cross-functional teams (Planning, Finance, Supply Chain, Marketing, Digital). I currently manage and develop a team of five and serve as the primary point of contact for senior vendor stakeholders. Core strengths: Vendor & Partner Management | Commercial Negotiation | Revenue Ownership | Pricing & Margin Strategy | Forecasting | Cross-Functional Leadership

Country

United States

City

New York City Metropolitan Area

Industry

Retail

Skill

Profit Maximization, Development & implementation of marketing plans, Emerging Trends, Customer Insight, Merchandise Planning, Inventory Planning, Budgeting & Forecasting, E-Commerce, Omni-Channel Marketing, Revenue Generation, Accredited Buyer, Accessory Trends, Revenue & Profit Growth, ROI Optimization, Strategic Forecasting, Revenue Forecasting, Growth Acceleration, Optimization Strategies, Commercially driven, Leading Development Teams

Experience

Buying Director, Designer Fashion Jewelry

Macy's

2020-10 - Present · 6 yrs

New York, New York, United States

• Own forecasting and financial planning for a $200M+ business, aligning sales, margin, and inventory strategies across 350+ stores and e-commerce • Lead brand partnerships across a multi-brand portfolio including Pandora, Swarovski, Givenchy, Kendra Scott, Coach, Ralph Lauren, Kate Spade, Donna Karan, and Michael Kors • Drive growth through distribution expansion, product strategy, and vendor negotiations • Partner cross-functionally with Planning, Marketing, Finance, and Supply Chain to align on forecasts, promotional strategies, and launches • Analyze weekly/monthly performance to identify risks and opportunities, adjusting strategies to maximize revenue and margin • Drive gross-to-net optimization through pricing architecture, promotions, and markdown strategy • Delivered +13% YoY growth and $20M incremental revenue through trend forecasting and speed-to-market execution • Lead and develop a team of 5 while influencing cross-functional stakeholders

Director buyer

Macy's

2020 - Present · 6 yrs

• Own forecasting, financial planning, and P&L for a $200M+ omnichannel business across 350+ stores and e-commerce. • Delivered +13% YoY growth (2025) / $20M incremental revenue, achieving record annual volume. • Developed pricing and promotional strategies improving gross-to-net and strengthening margin driving AUR increase across total division. • Lead partnerships with Pandora, Swarovski, Givenchy, Kendra Scott, Coach, Ralph Lauren, Donna Karan, Michael Kors, and emerging brands. • Identified growth opportunities through consumer insights, SKU productivity, and trend analysis. • Partnered with Marketing, Finance, Planning, and Supply Chain to execute revenue-driving initiatives. • Manage and develop a team of 6, driving execution.

Omni Associate Buyer Cosmetics

Macy's

2018-5 - 2020-10 · 2 yrs 6 mos

Greater New York City Area

• Managed a $40M trend cosmetics business across 250+ stores and e-commerce • Led brand partnerships across MAC, Urban Decay, NYX, Smashbox, and Anastasia Beverly Hills • Identified emerging trends and customer insights to inform category strategy and drive sell-through

Omni Assistant Buyer Fashion Accessories

Macy's

2015-12 - 2018-4 · 2 yrs 5 mos

Greater New York City Area

• Managed a portfolio including Steve Madden, Ralph Lauren, and Kate Spade across seasonal accessories • Supported assortment planning, merchandising strategy, and inventory management across multi-door retail • Executed seasonal launches and promotional initiatives in partnership with cross-functional teams • Played a key role in launching Macy’s first private brand cold weather collection under INC International Concepts, supporting product development and go-to-market strategy