Aaron M. Welch

Lift Digital Marketing is a Veteran-Owned Digital Marketing Agency specializing in generating new leads for businesses focused on growth. We provide marketing strategy, marketing planning, search marketing, social media marketing, content marketing, local marketing, conversion rate optimization, analytics & reporting, and HubSpot agency services. We take the worry out of marketing performance so that business owners and executives can focus on serving customers and growing their businesses.

As Vice President of Marketing & Partnerships for the Veteran Social Summit, I lead the strategy and execution of all marketing, outreach, and partnership initiatives for one of the nation’s premier virtual events, empowering veteran and military spouse entrepreneurs. My role bridges brand growth, community engagement, and strategic relationship-building to amplify our impact across the veteran and military spouse ecosystem. I oversee multi-channel marketing campaigns, develop and nurture partnerships with leading organizations and sponsors, and drive event attendance and engagement through innovative storytelling and targeted outreach. Key responsibilities include: Designing and executing integrated marketing strategies to elevate the Summit’s visibility and attract a diverse, national audience of veterans, military spouses, and supporters. Building and managing partnerships with corporations, nonprofits, veteran service organizations, and military spouse networks to expand our reach and impact. Leading sponsorship development efforts, collaborating with internal teams to deliver compelling value propositions and maximize sponsor ROI. Overseeing speaker recruitment and engagement, ensuring a dynamic and representative lineup of veteran and military spouse entrepreneurs. Managing social media, digital content, and community engagement to foster year-round connection and support for our mission. I am passionate about advancing veteran and military spouse entrepreneurship, creating opportunities for connection, and building a thriving, supportive community. Let’s connect to explore partnership opportunities or discuss how you can get involved with the Veteran Social Summit.

I founded the Chicagoland Veteran Business Owners Group to build a strong, supportive community for veteran entrepreneurs, CEOs, and business owners in the Chicagoland area. Our mission is to foster collaboration, provide valuable resources, and create meaningful networking opportunities to help veteran-led businesses grow and thrive. Through strategic partnerships, educational events, online and in-person networking, and peer mentorship, we empower veterans to navigate the challenges of business ownership while leveraging their unique skills and experiences. Whether it's connecting members with funding opportunities, sharing best practices, or advocating for veteran-owned businesses, our goal is to drive long-term success and economic impact within our community. If you're a veteran business owner looking to connect, collaborate, and grow, let's talk! #VeteranOwned #VeteranEntrepreneurs #BusinessNetworking #ChicagoBusiness #ChicagolandVeterans

Helping Marine Corps Veterans grow their businesses through digital marketing. I can help by consulting or providing services. My expertise is in Search Engine Marketing (Google Ads), SEO, Website Design & Development, Content Marketing, Social Media Management, Social Media Marketing (Facebook Ads and LinkedIn Ads), CRM, Email Marketing, and HubSpot Setup & Inbound Marketing.

Six Pillar Lending is a mortgage company built by Military Veterans and Spouses dedicated to helping Veterans, Active-Duty Service Members, their families, and civilians wanting to support the Military Community realize the dream of home ownership.

I am a marketing problem solver. Whatever the problem, I can identify it quickly and chart a plan of action. If your marketing isn’t working, or you don’t know if or which marketing is producing results, I can help identify and help solve your problem. As a Marketing Strategist, Entrepreneur, and Consultant I provide high level strategy, direction, planning, tactical execution, financial modeling, market demand analysis, and competitor analysis for business-to-business and retail businesses of all sizes and stages. In terms of education, I’ve earned a Bachelor of Arts in Arts & Sciences from Texas State University, an MBA with a focus on Marketing from The University of Texas of the Permian Basin, and I teach classes in SEM and SEO as an Adjunct Professor for the University of Miami. I have decades of experience developing marketing strategy, executing a wide range of digital marketing tactics, developing marketing content and ad copy, and hiring, training, and leading marketing, sales, and business operations teams. My rates are very reasonable, especially when compared to the value I deliver and compared to the large consulting agencies. Give me an hour and I guarantee that I can demonstrate how I can help you solve your marketing problems and exceed your marketing goals.

SEO: Mastering the SEO skills digital marketers use to optimize websites with tools such as Google Analytics, Google My Business, Google Search Console, Google Trends, and others.

SEM: Learn to use Google AdWords, Google Ads Editor, and Google Tag Manager just like a pay-per-click (PPC) manager, preparing you for the various Google AdWords Certification exams.

Providing strategy and execution of digital marketing for Rackspace Brand, private cloud, public cloud, security, IT Transformation, MDF programs, ABM programs, and our LATAM and North America regional marketing teams. Highly involved in mapping customer journeys, content strategy, social media strategy, creative development, analytics and reporting, and testing into new areas of digital marketing across the organization. Managing paid search (SEM) campaigns, display marketing, demand generation, brand marketing, digital media planning, and agency relationships.

I'm part of the Global Partner Demand Generation for Cisco team that focuses on SEM, display, remarketing, social media marketing, email marketing, and webinar marketing. We work with hundreds of partners on hundreds of campaigns built around Cisco's architecture, products, and services. I create, manage, and optimize the SEM, PPC, display, and remarketing campaigns as well as manage the content curation and execution of the social media marketing on our partners' behalf. Redeveloped and optimized all SEM campaigns across all architectures (Enterprise Networking, Collaboration, Data Center, Cloud, and Security architectures) for global partner demand generation Improved SQL ROI from less than 1:1 in Q3 FY14 to 41:1 in Q1 FY16 Exceeding SQL ROI goals by over 200% in Q1 FY2016 Exceeded SQL volume goal by more than 17% in Q1 FY2016 despite receiving only 48% of goal funding

Focus on Marketing and Management

Attended while on on ship during two 6-month deployments