Aaron Gray

Strategic Acquisition Lead @ Arla Foods

About

A creative, self-motivated, passionate, enthusiastic, well organised digital marketing specialist. Experienced in implementing successful strategic and tactical Marketing solutions within a wide range of sectors. Expertise in working with high profile brands to deliver outstanding results that meet company objectives. Working across a wide array of digital channels, with a current focus on owned and mid-funnel media. An enthusiastic team player with excellent interpersonal skills; a highly committed and results driven individual. Experience of working in both agency and client side environments

Country

United Kingdom

City

Greater Leeds Area

Industry

Marketing & Advertising

Skill

Relationship Building, Marketing Budget Management, Market Planning, Campaign Effectiveness, Media Buying, Programmatic Media Buying, Marketing Management, Stakeholder Engagement, Client Relations, Branded Content, Content Strategy, Media Strategy, Content Production, Digital Content, Social Trends, Creative Strategy, Content Marketing, Content Delivery, Integrated Marketing, Advertising

Experience

Strategic Acquisition Lead

Arla Foods

2022-5 - Present · 4 yrs 5 mos

Leeds, England, United Kingdom

Leading the digital acquisition team, with a focus on owned media, in the form of website development, owned socials, alongside looking at mid-funnel media consumption. With a focus on delivering connected cross platform engaging content, to grow our following and tell the Arla story to consumers.

Digital Media Specialist

Arla Foods

2020-1 - 2022-5 · 2 yrs 5 mos

Leeds, United Kingdom

Hands-on execution of digital campaigns. Performing in-flight optimisation and working with trafficking, ad serving and finance departments. Ensuring that there is continuous analysing of the campaign performance alongside providing recommendations with regards to tactical changes to maximise this. Creating the optimal customer journey through digital testing to reach the relevant audiences.

Marketing Executive

William Hill

2017-5 - 2019-12 · 2 yrs 8 mos

Leeds, United Kingdom

Delivering multi-channel campaigns, from the ideation stage through to go live. Preparing and managing messaging and asset delivery to relevant channels. While helping to deliver the re-brand design style for William Hill Gaming, assisting with content creation and delivery.

Account Manager

CreativeRace

2013-8 - 2017-5 · 3 yrs 10 mos

Creativerace is one of the leading creative communications agencies, encouraging people to buy more by changing perspectives and the way companies do things. Achieving this through various methods, from print media, digital and social media. As an account manager, I am currently working across a variety of clients such as Coral, Asda and Costcutter, across print POS and digital media platforms. l I have also previously worked on other clients such as Halfords Autocentre, Mug Shot and Ritter Sport. For an interim period I was working as a social media manager on Ritter and Mug Shot, where I was in charge of creating all the content for both Facebook and Twitter platforms. During my time I produced a number of successful campaign ideas which saw great outreach and engagement. Aswell as my time on the social media time, I have also created social content for Coral for the major events in the sporting calendar from the Superbowl through to the Cheltenham Festival. Seeing some great success in ideas I suggested and executed. Prior to being Account manager, I was an Account Executive and Senior Account Executive at Creativerace.