A.S.M Karim Ullah

Assistant General Manager @ DOREEN

About

Accomplished and impact-driven Apparel Merchandising & Supply Chain Leader with over 20 years of experience managing high-volume production, order execution, and global buyer engagement in the apparel industry. I specialize in strategic sourcing, vendor optimization, planning, and cross-border operations for woven, denim, fleece, and children's apparel. I’ve managed over $3M+ in monthly production, executing 400,000+ units/month, with a consistent 95%+ on-time delivery rate. My leadership has helped cut costs by up to 10%, streamline sampling cycles by 35%, and directly drive $15.5M+ in revenue growth through new business wins and repeat client expansion. Recognized for building high-performance teams, solving production crises under pressure, and fostering trusted long-term buyer relationships across the US, Europe, and Asia. I’m an expert in ERP/PLM systems, time & action calendars, and efficient production planning — ensuring that every order moves with precision from development to delivery. Now open to global roles in merchandising leadership, sourcing, operations, and supply chain — with a vision to help future-focused brands scale with quality, speed, and profitability.

Country

Bangladesh

City

Dhaka

Industry

Apparel & Fashion

Skill

Cost Optimization, ERP & PLM (SAP, Oracle), Global Client Relations, Sampling & Fit Approvals, TNA Planning, Supply Chain Management, Strategic Sourcing, Multi-Category Merchandising, Line Planning, Production Efficiency, Compliance, Technical Collaboration, Children’s Apparel, Product Development, Time Optimization, Buyer Communication, Global Buyer Handling, Team Leadership, Vendor Sourcing, Sampling

Experience

Assistant General Manager

DOREEN

2026-1 - Present · 9 mos

Bangladesh

Merchandise Manager & Marketing

O'Dell Group

2025-1 - 2025-12 · 1 yr

Dhaka, Bangladesh

1. Manage full-cycle order execution, production planning, and follow-up, while leading business development, attending buyer meetings, and driving overseas client engagement through negotiation and strategic relationship management. 2. Oversee budget control, team development, and strategic planning to ensure high customer satisfaction, timely delivery, and continuous performance improvement across merchandising operations. 3. Attended global buyer meetings, led business development, and negotiated pricing with overseas clients. 4. Directed budget planning, team supervision, and execution tracking, consistently achieving 96% on-time delivery. 5. Maintained strong interpersonal buyer relationships, ensuring repeat orders and issue-free production cycles. 6. Leveraged ERP tools and TNA calendars for efficient production flow, while optimizing vendor communication.

Assistant Merchandising Manager

Li & Fung

2011-4 - 2024-12 · 13 yrs 9 mos

1. Led a team, overseeing 40+ complex seasonal styles across global buyers including DKNY, Carhartt, Wolverine, Lucky Brand, DXL and Kohls. 2. Managed full-cycle order execution, production planning, and follow-up for 400K+ units/month, valued at $3M+. 3. Improved on-time delivery to 95%+, reduced sample approval cycles by 20%, and enhanced order accuracy by 15%. 4. Onboarded 2 new vendors, increasing reliability and cutting delivery issues by over 30%. 5. Directly contributed to $15.5M+ revenue growth by expanding categories and supporting buyer retention. 6. Implemented ERP/PLM tools to reduce manual errors and improve real-time production monitoring.

Senior Merchandiser

UP2DATE Global Textile Control

2010-2 - 2011-4 · 1 yr 3 mos

Baridhara, DOHS, Dhaka

1. Managed France-based Tape à l’Oeil buyer account for children’s apparel; ensured on-time development and delivery. 2. Shortened sample cycle from 18–20 to 12–13 days (~35% reduction) through cross-team calendar alignment. 3. Coordinated across international teams (France, India, China) to align style execution and compliance.

Senior Merchandiser / Merchandiser

Hirdaramani Group

2003-9 - 2010-1 · 6 yrs 5 mos

CEPZ, CTG

1. Handled full merchandising lifecycle for Marks & Spencer, Levi’s, GAP, Perry Ellis, and American Eagle. 2. Led production planning for multi-category functional garments, managing supplier sourcing and line allocation. 3. Improved line output by 29% by fixing input delays, restructuring line setup, and reducing rework. 4. Worked closely with HQ in Sri Lanka and buyers’ technical teams on quality control and style development.