Tom Wardell

Commercially minded Partnerships Leader with deep experience across travel, insurance, and hospitality — now focused on helping businesses grow their revenue and customer acquisition through smarter use of technology at VoucherCart. At VoucherCart, we enable brands to turn gifting into more than a transactional process — creating experiential, branded moments that deepen loyalty and drive high-margin, advance-purchase revenue. Whether for hotels, restaurants, spas, or experiences, I work with partners to integrate VoucherCart seamlessly into their operations and commercial strategy. With a background in embedded travel insurance and premium wholesale travel, I’ve led complex partnership portfolios, managed high-value contracts (RFPs, renewals, and commercials), and supported cross-functional teams from negotiation to execution. I’m passionate about: • Integrated technology that unlocks value and efficiency • Data-led decision making • Coaching and collaboration, helping teams perform at their best • Customer experience, where the emotional value of gifting matters as much as the revenue it brings Now based in Edinburgh, I’m always open to conversations about innovation, partnerships, and helping businesses grow in smarter, more scalable ways.