Fernanda Farias

Fernanda Farias

Senior Marketing Manager @ KINEXON

About

Hi and welcome! Before I start telling you about all my credentials, let's set the mood: What do event marketers and magicians have in common? We both make things appear out of thin air—except instead of rabbits, I pull off high-impact trade shows, brand activations, and lead-generating events! 🎩✨ With experience spanning Tech, Automotive, Oil & Gas, and CPG, I’ve mastered the art of turning face-to-face interactions into long-term customer relationships. Whether it’s a booth that steals the show or a happy hour that brings in top prospects, I know how to create experiences that leave a lasting impact. 🔹 Some of My Event Superpowers: ✅ Tripled lead generation at SEMA, the largest automotive industry event (160,000 attendees!) 🚗 ✅ Built and executed multi-event strategies that boosted brand awareness and revenue. ✅ Led event marketing for Tekmetric, managing trade shows, networking events, and customer activations. ✅ Master of logistics, lead capture, and post-event ROI tracking—because events should be both fun and profitable. 🛠️ Tools I Couldn’t Live Without: ✔ Notion | HubSpot | Canva | Google Suite | ChatGPT ✔ Event Lead Capture Platforms ✔ Project Management | Social Media I love solving problems, thinking outside the box, and creating moments that matter. If you’re looking for someone who lives for the thrill of a well-executed event, let’s connect! 🎉

Country

United States

City

Houston

Industry

Computer Software

Skill

Organization Skills, Event Management, Market Planning, Project Management, Digital Marketing, Sales Presentations, Business Development, Campaigns, Customer Acquisition, Spanish, Lead Generation, Product Launch, Trade Shows, Event Production, Community Outreach, Creative Strategy, Strategic Communications, Data Analysis, Product Development, Analytical Skills

Experience

Tekmetric

Event Marketing Manager

Tekmetric

LinkedIn
2023-11 - Present · 2 yrs 10 mos

Houston, Texas, United States

Tekmetric

Marketing Business Development Manager

Tekmetric

LinkedIn
2023-7 - 2023-11 · 5 mos

Houston, Texas, United States

F&C Engineers

Marketing Manager

F&C Engineers

LinkedIn
2022-2 - 2023-7 · 1 yr 6 mos

Houston, Texas, United States

•Engineering consulting firm who provides services of front end, detail design, construction and procurement to the midstream sector ( clients such as: Siemens AG, OXY, Marathon)

The Coca-Cola Company

Field marketing team lead

The Coca-Cola Company

LinkedIn
2021-8 - 2022-2 · 7 mos

Houston, Texas, United States

•Mineral water that is naturally carbonated from Monterrey, Mexico at the Cerro del Topo Chico spring since 1895. ( sold at major retailers such as HEB, Sams Club)

CELSIUS

Marketing Team Lead

CELSIUS

LinkedIn
2021-4 - 2021-8 · 5 mos

Houston, Texas, United States

•Energy drink with a focus on movement. Clinically proven to boost metabolism and help burn body fat when combined with exercise as well as provide a healthy energy boost.

Power Crunch

Brand Specialist

Power Crunch

LinkedIn
2017-3 - 2020-2 · 3 yrs

Houston, Texas Area

• Wafer texture protein bars made with 10-20g of high- HD hydrolyzed whey protein that makes it a perfect healthy snack

Education

Penn State University

Penn State University

LinkedIn

Business Administration and Management, General

Fernanda Farias's Contact Information

Email

******@***.com

Phone

(**) *** ****

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