Primera Inc.

Primera is redefining what it means to be a cooperative. We’re a movement of growth-minded, independent distributors and industry-leading suppliers united to advance the turf, ornamental, and specialty green industry. Built for those who believe in performance without sacrificing independence, Primera empowers businesses of all sizes to access strategic purchasing power, data-driven decision-making, and industry-defining relationships—without giving up what makes them unique. At our core is Data Excellence, the engine behind smarter, faster, and more profitable decisions. Through robust analytics, transparent rebate management, and streamlined purchasing systems, we help members unlock their full potential. Our G.I.V.E. Pillars of Excellence guide everything we do: Growth – Maximize profitability with powerful partnerships and programs Influence – Elevate your brand and voice within the industry Value – Access centralized tools that deliver measurable ROI Engagement – Join a community that learns, leads, and lifts each other We don’t just support independents, we amplify them. If you’re ready to grow your impact without losing your edge, Primera is your competitive advantage. Built for Independents. Powered by Data. Driven by Excellence.