CORUM

Founded in 1955 and established at La Chaux-de-Fonds, Switzerland, Corum takes pride in perpetuating the time-honored values and expertise of Fine Watchmaking to position itself at the forefront of the industry. The Swiss luxury watch brand pursues the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. An advocate of creative and daring watchmaking, Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time. Today, Corum continues to uphold its high standards and embrace the change with collaborations with the contemporary, street art, and classical art worlds. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.