Alban Digital

Over 25 years B2C and B2B digital marketing experience for ecommerce and lead generation. Specialising in integrated, cross-channel, always-on automated funnel building with Paid, Social, SEO, CRO, Email. With a background in international sports publishing, inc golf, cycling, snowboarding, and sports science. MARTECH Custom analytics & attribution software and system builders for over 20 years. HOLISTIC (‘360°’ MARKETING) Ask about lead gen with paid ads and we’ll consider: marketing strategy; user journey through a full funnel; audiences; SEO; Social; landing pages; CTAs; email, conversion (CRO); analytics config inc tracking through sales & CRM, and attribution. STRATEGIC “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat”, Sun Tzu. Meaning: the big plan comes before the campaign; all campaigns, ads, blog posts, white papers, emails, videos … all are placed within the always-on (BAU) funnel … and the funnel serves the marketing strategy (its brand, goals, and schedule). ALWAYS-ON, AUTOMATED FUNNELS Alban plans and builds business as usual (BAU) automated funnels. Integrated across all channels, containing all campaigns, and all content. LEAD GENERATION There are timeless lessons in conversions but nothing is assumed. So we’ll build a full funnel and also test straight-to-the-close lead-gen ads. ANALYTICS & ATTRIBUTION Building custom analytics, attribution, and reporting software for over 20 years. Reports lead with recommended actions, then analysis and data. AGILE Get To Market with data-led best practice. KPIs match strategy and funnel stage. Report, Review, Recommend, Rebuild, Rollout, Repeat.