Stan Lee

I’m Stan Lee, Founder of Soonsol. I’m building truly 100% grain noodles that are both mainstream-priced and deliver the proper, noodle-like bite people expect. Instead of mixing in wheat flour/starch or masking issues with additives, we rely on additive-free manufacturing know-how that solves the two classic pain points of 100% grain noodles: breakage and getting soggy/mushy. Our goal is to make 100% grain noodles a daily staple, not a niche “alternative.” Our health standards As a core principle, Soonsol products aim for 0% sugar, 0% sodium, 0% flour, and 0% unnecessary additives. We’re designed around low GI, high protein, and high fiber for people who: need blood sugar management are sensitive to gluten require higher protein intake for fitness/training prefer gut-friendly and healthier diets So they can have noodles they can actually eat every day. What I’m trying to change 100% grain products have existed for years, yet the market still has a gap: Taste/texture: “healthy but rough, breaks easily” Price: “good but too expensive to eat regularly” Operability: noodles go mushy in delivery/HMR and quality varies I want to break all three barriers at once, so 100% grain noodles become a mass-market standard category, not a premium for a small niche. Differentiation Soonsol’s edge in one line: “No additives, yet it still eats like real noodles.” This performance comes from 40 years of hands-on production experience and continuous manufacturing refinement. Texture: chewy, elastic bite even with 100% grains Durability: softens more slowly after cooking; less cloudy/sticky broth, ideal for delivery and HMR Consistency: designed to reduce quality variance from home use to batch/foodservice cooking Scalability: expandable across grains (buckwheat/oat/corn, etc.) and formats (retail/B2B/HMR) Products / traction (facts) Products: 100% buckwheat noodles / 100% oat noodles / 100% corn pasta Traction: No.1 in the “pure buckwheat noodle” category online, ~KRW 400M average monthly sales per SKU, No.1 Consumer Satisfaction Index in the 100% grain noodle segment (market validation) What I’m looking for now Food/CPG strategic partners: sauces, convenience foods, HMR/meal kits to scale a “noodle ecosystem” B2B/OEM customers: co-develop standard specs/ingredients for foodservice, franchises, and manufacturers Investors: backing the mass adoption (price/production/distribution) of clean-label, gluten-free, wellness foods Interested? DM or comment Partner / Investor / OEM and I’ll share a one-page summary tailored to your purpose.