봉준 김

마케팅매니저

About

• Dedicated professional with 17 years of experience as a sales account manager and marketer in the B2C/B2C IT device industry.• Specialized in maximizing revenue, achieving goals and reaching targets.• Comprehensive knowledge of the IT market with strong written and oral skills.• Possesses relationship skills with B2B, B2C partners.• Excellent relationship skills with the media.• Specialized in producing IT device reviews.Manage marketing of various PCs and home appliances.• Manage technical sales preparation for B2C and B2B.• Create sales kits for sales and partners.• Official product trainer for media, partners and internal staff.• Media communicator for the technology sector.• Plan and execute launch announcements.Executes strong product review activities.• Manages production of product review videos for YouTube and other media.• Creates and releases product review guides for the media.• Manages relationships with YouTube creators and power bloggers.• Acts as a reviewer as a Naver Influencer.

Country

South Korea

City

Yongsan District

Industry

Information Technology & Services

Skill

마케팅전략, 디지털 마케팅, 영업 & 마케팅, 마케팅, 콘텐츠 마케팅, B2B 마케팅, 마케팅관리, 인터넷 마케팅, 세일즈, 비즈니스 프로세스 개선, B2B세일즈, 프로젝트 관리, 대인관계 기술, 비즈니스 관계 관리, 투자자관리, 트레이닝, 프리젠테이션, 소통, 트레이너 교육, 프레젠테이션 기술

Experience

마케팅매니저

대원씨티에스

2022-1 - Present · 4 yrs 9 mos

대한민국 서울

Maketing Manager (Online, Offline) Key Task & Performance Marketing of all IT & home appliance products (Microsoft, LG, ASUS, HP, PICO, Xiaomi, DJI) Setting KPIs by project, assigning priorities in quarterly plans, establishing detailed KPIs Microsoft | Marketing Manager (Main) Microsoft account marketing management for 3 locations (Coupang, Naver, Thehyundai Seoul) • Planning and executing Naver Brand Store and Coupang online marketing for Microsoft Surface, Windows, and Office products. • Setting KPIs and adjusting project priorities, establishing quarterly plans. • Naver advertisement management and offline event operation, agency management. Hyundai Seoul | Brand store marketing support • Establishing and executing monthly event marketing plans POP exhibition, experience-oriented sales point education Live broadcast planning and management (Microsoft, LG, Xiaomi, PICO, DJI) • Planning broadcast events and participating in show hosts, building customer experience improvement points Online direct team collaboration • Planning and executing Xiaomi home appliances (air purifiers, dehumidifiers, etc.) and LG laptop broadcasts. B2B partner education and new product launch event planning • Planning and operating PICO (VR) product education programs for B2B resellers, focusing on points of sale. • DJI drone new product launch event 2nd Planning and conducting offline new product announcement event for B2B partners (inviting 50 people) Education and material production • Production of educational materials (videos, documents) centered on important USP (differentiating strengths) of each product. • Production of B2C and B2B sales education materials. (Invited 5 press members and 50 B2B partners)

Technical Marketing Manager

ASUS KOREA

2017-2 - 2020-7 · 3 yrs 6 mos

ASUS Technical Marketing Manager (B2C, B2B Product) Key Task & Performance Technical review management Production and distribution of new product review guides (42 review guides produced) Influencer (Naver blog) management and review management (total 500 reviews, 25 Naver main contents listed exposures) Brand and gaming marketing execution ASUS brand promotional videos and Korean translations (production of 10 product review videos) Brand DOOH execution (Hanam Starfield Electronic Display / 30 CGV Theater -> avg 2 M / month exposure) Offline brand gaming events Game Competition LAN Party / G-Star gaming booth exhibition Go To Campus booth exhibition and IT trend lecture (Dongduk Women’s University, University of Seoul total 50 attendees) Product education and training specialist New product and technology education for domestic importers and retailers (5 distributors, 22 distributors) B2C, B2B new product launch seminar technology presentation (existing 27 partners, 50 major media and 50 bloggers invited) Media and blogger technology seminar held twice (50 people invited)