鑫 (Allan) 王 (WANG)

Chief Sales and Marketing Officer (CSO)

About

16年汽车和金融服务行业从业经验，综合能力强，突出的领导力和管理能力。擅长企业综合管理，销售市场管理，运营管理。More than 16 years’ cross industrial experience in Automotive and Banking and Financial Services. Effectively led teams in various functions with consistently good performance. Strong capabilities in General Management, Sales & Marketing, and Operations areas.

Country

China

City

Chaoyang District

Industry

Financial Services

Skill

行銷, 管理, 定價策略, 金融, 公共關係, 零售, 銀行業, 經營策略, 策略, 业务关系管理, 经营规划, 汽车

Experience

Chief Sales and Marketing Officer (CSO)

宝马集团中国BMW China Leasing

2020-7 - Present · 6 yrs 3 mos

Head of Sales 全国销售总监

BMW Group Financial Services China

2018-3 - Present · 8 yrs 7 mos

Beijing 北京

Responsible for the achievement of all financial products & services targets: retail finance, commercial finance, BMW leasing, used car, services, customer retention & dealer satisfaction. Leading the sales force for all 5 regions and Key Account Management with large dealer groups across geographical distance, heterogeneous market structures and requirements. Responsible for the development of the sales network across the country, and interface for all sales and marketing related communication with dealer network.

Head of Marketing，市场总监

BMW Automotive Finance (China) Co., Ltd.

2014-8 - 2018-2 · 3 yrs 7 mos

Beijing

Heading the functions of Retail Finance Product and Pricing, Wholesale Finance Product and Pricing, Bank Cooperation Business Management, Marketing and Communications, Customer Engagement, Digital Strategy and Channel Development, PR Topics

总经理助理Assist. General Manager

民生银行交通金融事业部Transportation Industry Division

2013-7 - 2014-8 · 1 yr 2 mos

中国北京市区

总行汽车行业银行综合 (含投行业务) 业务开发及维护

北区销售总监，Director Sales North Region

梅赛德斯-奔驰汽车金融有限公司

2012-8 - 2013-7 · 1 yr

北京

汽车金融业务（贷款及租赁产品）北区销售管理

Company Set up Project Manager, then COO，项目经理及首席运营官

梅赛德斯-奔驰租赁有限公司Mercedes Benz Leasing China

2010-12 - 2012-8 · 1 yr 9 mos

北京

新公司建立项目管理，公司运营及产品管理

高级经理，运营管理，Senior Manager, Operations

梅赛德斯-奔驰汽车金融有限公司

2005-9 - 2010-11 · 5 yrs 3 mos

北京

零售及批售贷款业务运营管理

Education

The Chinese University of Hong Kong

Finance

2009 - 2011 · 2 yrs