Sunny Li
Senior BD @ NewsBreak
China
Chaoyang District
Computer Games
领导力, 营销, 项目管理, Microsoft Office, 战略规划, 管理人员, 业务开发, 移动应用, 营销战略, 移动设备, 战略合作伙伴关系, 谈判, 新业务开发, Online and offline Advertising, Business Development
Experience

Head of Global Partnership
Beijing, SG
1. Demand Side: develop and execute comprehensive business strategies and roadmaps for acquired targets of digital content providers (including gaming,livestreaming, short drama and e-Books), aligned with corporate objectives (e.g., revenue growth, cost synergies, market expansion). 2. Lead BD team to hunt and develop 100+ global leading supply and distribution partners across industries and regions, own the entire BD cycle. 3. Supply Side: spearheaded innovative strategies and loyalty programe to diversified super-app partners, such as global leading e-Commerce Platforms, social media platform , fintech , telecom companies , Travelling and live streaming. 4. Manage budgets, resources, and external vendors (if applicable) to ensure cost-effectiveness and on- time delivery.

Senior BD Director and Deputy GM in PH
Beijing
1. Develop and execute comprehensive strategies and roadmaps for merchant aquisition targets. Drive strategic business growth and increase annual revenue by 50%. 2. Spearheaded market analysis initiatives to identify new business opportunities and competitive advantages, collaborate with cross functional teams to pitch new innovations to live streaming and gaming companies, and close deals. 3. Cross-selling group's 2B&2C products to boost sales volume via diverse strategies to existing financial and e-Commerce partners, including Atome, Genie and Kredit Pintar.

Chief Marketing Officer
Infomobi Limited
Beijing, China
A business that specializes in creating and managing advertising campaigns for clients. They provide services like developing advertising strategies, creating creative content, planning and buying media, managing social media, and optimizing search engines.

Vice President of Business Development
Beijing, P.R. China
1. Providing test-related total solutions for overseas game companies, including competibal test, duration test,and tests done by real game players. 2. Providing accurate real time data tracking service with the lowered cost compared to the competitors. 3. Provide online and offline traffic to help game companies reach their monetization target.

Overseas Business Director
Beijing
Sohu Cyou Limited (NASDAQ: CYOU) A leading online game developer and operator in China, was acquired by Sohu.com (SOHU). Sohu had previously owned a majority stake in Changyou. In 2020, Sohu acquired the remaining shares of Changyou and all Changyou.com stock. CYOU is now under the ownership and control of Sohu.

BD Director
Beijing
Renren Games Ltd.(NYSE:RENN) A subsidiary of Renren Incorporated, is focused on delivering high-quality mobile games to the North American market. Renren Inc. operates the leading real name social networking internet platform in China. It enables users to connect and communicate with each other, share information and user generated content, play online games, listen to music, shop for deals and enjoy a wide range of other features and services.
Sunny Li's Contact Information
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