芷姗 常

MiTCH (PChome+日本三井合資公司 ）(JV of PChome Online Inc.+Mitsui & Co. Taiwan, Ltd. ） * Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies to achieve business targets. (GMV, New members, ROAS , CVR, AOV…etc.) * Operate digital advertising on Facebook / Instagram platforms. * Manage digital advertising on Google Ads (SEM, GDN, Pmax, YouTube) platforms. * Self-manage digital advertising on Criteo platform. * Develop advertising strategies and execute ad placements. * Plan marketing budgets and efficiently control ad spending to maximize results. * Utilize A/B testing to analyze ad performance and promote new advertising formats. * Analyze ad traffic, creative performance, and audience insights to propose optimization strategies. * Track daily data performance, monitor ad metrics in real-time, and make adjustments while consolidating reports. * Utilize Google Analytics tools to observe various metrics. * Explore new advertising platforms and channels for experimentation. ※ Achievements: ◎ ROAS: Total Growth from February 2021 to November 2022: 88%. ◎ SESSION: Total Growth from February 2021 to November 2022: 31%.

* Preparing Meta & Google strategic digital marketing plan * Analyzing business performance with the help of digital tools and reports * Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics * Assuring proper implementation of different digital marketing tools and techniques such as email marketing, etc. * Analyzing and checking the success of the digital marketing techniques used ※ Accomplishments: ◎ Recipient of the 2019 Yulon Group Outstanding Employee Award for Performance. ◎ Overall Performance: Total Growth from 2018 to 2019: 107%; Total Growth from 2019 to 2020: 43%. ◎ Visitor Traffic: Total Growth from 2018 to 2019: 54%; Total Growth from 2019 to 2020: 40%.

* Development potential is on the client, developed markets, in order to achieve performance targets. * Provide various business services such as import and export of sea and air freight, customs declaration, warehousing, and whole plant import and export. * Regular visits to customers, maintain stable customer relationships.